Brand Marketing Associate

Title: Brand Marketing Associate Location: Seattle, WA Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years) Initial term: 3 months Schedule: Mon thru Fri , 40 hrs weekly, starting between 8AM and 9AM, WFH Monday & Friday About This Role: Drive digital growth by leading high-impact website initiatives, AI and SEO optimization, cross-functional partnerships, and data-driven marketing strategies that shape how millions of consumers discover and engage with the brand. What You'll Do: Key Priorities of the Brand Marketing Associate include: 50%: Core Website Operations Website Migration PFME budgeting / mgmt. Digital roadmap execution Amazon Storefront Content Hub 2.0 Evergreeen Content Shop Support 50%: New Item Execution Enterprise forecasting business (EF) Consumption analysis & performance health I&R esecutional support Digital shelf / R&R 1. Digital Product Ownership & Website Program Management Responsible for translating business needs into a prioritized roadmap and managing execution across agencies and internal teams. This includes site enhancements, migrations, campaign builds, backlog prioritization, and governance Experience owning a website roadmap and backlog Ability to write requirements and prioritize features Experience working with development agencies Understanding of UX, CMS, and digital platforms 2. Technical Digital Marketing & AI/SEO Expertise The role is evolving beyond traditional website management into AI discoverability, LLM optimization, SEO governance, and content architecture. The individual will need to understand how brands become visible within AI-powered search and recommendation environments Strong SEO fundamentals Knowledge of structured data/schema Understanding of AI Readiness, GEO (Generative Engine Optimization), and LLM discoverability 3. UAT & Website Operations Management A portion of the role sits between business and technology teams, ensuring development work meets requirements before launch. The role owns review cycles, troubleshooting, staging validation, defect management, and go-live governance. Experience leading UAT Ability to review staging environments Familiarity with bug triage and ticket management Understanding of website release processes Ability to coordinate across developers, content teams, and stakeholders 4. Executive Stakeholder & Agency Management The role sits at the center of a highly complex stakeholder ecosystem, collaborating across: Global enterprise leadership, brand teams, creative and media agencies, analytics teams, digital transformation partners, search specialists, and external vendors 5. Analytics & Business Insight Generation The role must not only receive reports but interpret them and turn them into business actions. The work consistently involves reviewing site performance, SEO performance, conversion opportunities, engagement metrics, and optimization recommendations. Google Analytics / GA4 proficiency Dashboard interpretation SEO reporting Conversion funnel analysis Ability to connect data to recommendations What You Bring: Strong project leadership Strategic communication skills, including presentation skills Ability to influence without authority Agency management experience Compensation & Benefits: $64.00 per hour + Overtime Medical insurance Dental insurance Vision insurance 401(k) Disability insurance About FuseGlobal: FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us! #LI-Onsite

#LI-FG