Business Segment - Market Planning Manager

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

Key Responsibilities

Go to Market Strategy & Planning

• Develop and execute comprehensive MPBE strategies for new products, enhancements, and market expansions.

• Build segmentation, identify value propositions, channel strategies, launch roadmaps, and measurable KPIs.

• Consolidate internal and external market insights to inform strategy and ensure alignment with enterprise financial goals.

Cross Functional Leadership

• Lead coordinated planning and execution across Product, Marketing, PR, Dotcom, Compliance and Risk teams.

• Align MPBE priorities with key business partners to support broader portfolio and revenue objectives.

• Facilitate clear communication, accountability, and alignment across workstreams.

Launch Execution & Market Activation

• Ensure smooth rollout and customer transitions, managing risks and readiness dependencies.

• Hold teams accountable to launch commitments, proactively managing risks, dependencies, and changes that could impact launch timing, customer experience, or regulatory requirements.

• Partner with Change Management to oversee end to end launch execution, including banker/sales enablement, communications, operational readiness, and market activation plans.

• Drive demand generation and awareness through targeted marketing campaigns and channel enablement.

• Implement structured feedback loops to continuously refine post launch performance.

Banker Enablement

• Assess field needs and partner with Change Management to develop tools, training, and communication materials that enable bankers to confidently position and sell products.

• Build a long term enablement roadmap that enhances frontline preparedness, customer experience, and sales effectiveness.

• Partner closely with leadership to support activation in priority customer and market segments.

Performance Measurement & Optimization

• Define and monitor KPIs to evaluate the effectiveness of Market Planning initiatives.

• Leverage market insights, customer data, and performance analytics to optimize strategies and inform future planning.

Basic Qualifications

• Master's degree, or equivalent work experience

• 10 or more years of experience in project management activities

• Two or more years of managerial experience

Preferred Skills/Experience

• 5+ years in Go-to-Market strategy, product marketing, market planning, segment strategy, or related function.

• Proven experience leading cross-functional initiatives in complex or matrixed environments (financial services preferred).

• Strong strategic planning, problem solving, and synthesis skills.

• Excellent communication, storytelling, and stakeholder-influence capabilities.

• Ability to analyze market and customer data to inform decisions and drive performance improvements.

• Demonstrated ability to manage multiple priorities and deliver results in fast-paced environments.

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants ( .

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here ( .

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program ( .

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $133,365.00 - $156,900.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.