Search Engine Optimization (SEO) Specialist

Job Description Employment Type: Full-Time Benefits Offered: Dental, Medical, Retirement, Vision Compensation: $25-29 per hour depending on years of experience As an in‑office SEO Specialist at Firm Media, your role is integral to our clients’ digital marketing success. You will work closely with the SEO team to execute and optimize SEO campaigns, drive organic search traffic, and improve search engine rankings. Your expertise in SEO techniques and best practices will be essential in achieving client goals. Responsibilities Strategy Alignment and Implementation: Adhere to the overarching strategy set forth by the SEO Manager regarding best practices for on‑page and off‑page SEO optimization. WordPress Expertise: Enhance menus, plugins, website appearance and settings, and all the features that are relevant to optimizing content on the website. Perform content migrations and arrange assets on a website according to the specifications of the site architecture. Apply FM’s proprietary customization recipe of settings that make a new site SEO friendly. Citation Development: Proficiency in managing citations across major platforms including Google Business Profile, Apple Maps, Bing, and Yelp. Skilled in creating, merging, deleting, and making necessary alterations to citations on these top 4 platforms. Effective management of client and location assets using BrightLocal for streamlined maintenance and optimization. Proficiency with SEO Tools Proven capability with SEO applications such as Ahrefs, Google Search Console (GSC), Google Analytics 4 (GA4), and Screaming Frog. Ability to leverage these tools to drive campaign performance and effectively communicate the results to clients. Proficiency in On‑Page, Off‑Page, and Technical SEO: Optimize website content, meta tags, and site structure for improved search engine visibility. Conduct keyword research and analysis to guide content and on‑page optimization. Collaborate with content specialists to ensure SEO best practices in content alignment. Perform routine content audits to identify optimization opportunities. Implement link‑building strategies to enhance domain authority and backlink profiles. Identify and resolve technical SEO issues impacting website performance, working closely with the development team for implementation. Character Attributes: Positivity: Cultivate a positive and constructive work atmosphere that fosters collaboration and motivation. Humility: Embrace a humble approach, valuing continuous learning and growth. Accountability: Take ownership of your responsibilities and commitments. Professionalism: Maintain a high level of professionalism in all interactions and communications. Problem‑Solving : Demonstrate effective problem‑solving skills, proactively identifying and addressing SEO challenges with innovative solutions. Communication Skills: Effectively communicate SEO concepts, strategies, and results to non‑technical stakeholders. Qualifications Bachelor’s degree in marketing, communications, or a related field is a plus. Attention to detail and the ability to analyze data to make informed decisions. Strong communication skills and a collaborative mindset. Effective communication and client‑facing skills. Minimum of 2 year of SEO experience. Attributes Leadership Be an example to and influence your peers positively. Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities. Have a positive attitude and approach, inspiring others. Accountability Embrace ownership of your actions and responsibilities within a team framework. Honor your commitments and focus on delivering high‑quality on time. Work collaboratively to rectify issues as they arise while ensuring their recurrence. Professionalism Uphold a high standard of professionalism with fellow team members, clients, and stakeholders. Communicate thoughtfully and respectfully. Represent the company’s core values. Solve Problems Proactively Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalates. Contribute with innovative ideas. Collaborate efficiently with your team, tackle issues head‑on and be a problem‑solver. Seek Continuous Improvement Embrace a growth‑oriented mindset, actively pursuing opportunities to elevate your skills and knowledge. Stay up to date with industry trends and breakthroughs. Engage in workshops, seminars, and training sessions. Positivity Embod positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team. Approach challenges with an optimistic outlook, driving motivation and resilience. Foster a culture of encouragement and support. #J-18808-Ljbffr Getecube