Head of Marketing

Head of Marketing — New Horizon BankIf you are interested in applying for this job, please make sure you meet the following requirements as listed below.The opportunityNew Horizon Bank is a nationally chartered commercial bank headquartered in Richmond, Virginia. We pair community-bank service with institutional capability, and we are expanding fast into private banking, trust and wealth, payments, and specialized relationships with hedge funds, asset managers, family offices, and fintechs.We don't have a marketing organization to hand you. We have a clear direction, a leadership team that moves quickly, and a brand that needs to catch up to where the bank is going. We want the person who builds it.The roleThe Head of Marketing reports directly to the CEO and sits with the leadership team. You will partner with the CEO, leadership, and our bankers to sharpen how New Horizon presents itself, help our bankers reach the right customers, and show what is working.This is a builder role, not a maintenance role. You will inform the strategy, then write the copy, brief the designer, research the conference, and sit in on the sales call. You will start lean — a budget, agency and freelance partners, and the ability to make the case for a team as results come in.Three things matter most:Help find customers. Our bankers own client relationships. Marketing helps them identify the right prospects and open doors — not just communicate with people they've already found.Shape the brand. Sharpen who we are, who we serve, and why they should choose us — including leading the evolution of our brand identity as the bank grows.Make our bankers better at selling. Give the people in front of customers the intelligence, messaging, and materials that move conversations forward.Your first yearFirst 90 days — learn and diagnose. Spend real time with bankers, customers, and leadership. Audit our brand, website, materials, and channels. Working with the CEO and leadership, build the Marketing Roadmap that translates our business strategy into priority segments, positioning, messaging architecture, go-to-market plan, and the metrics we will manage to.By month six — build the engine. A target-account list for each priority segment. A conference and event calendar chosen by expected return. Segment-specific pitch materials in bankers' hands. A refreshed website and a working content cadence. Attribution tracking in place.By month twelve — prove it. Marketing-sourced pipeline you can point to by segment. Clear data on which channels and events earned their cost, and which we should stop. A brand that reflects where New Horizon is going. A plan and budget case for year two.What you'll doStrategy and positioning. Translate our business strategy into a roadmap that becomes the operating system for how we go to market — informing the website, sales materials, campaigns, launches, events, and partnerships. Build one New Horizon voice with different messages for a hedge fund COO, a founder, a business owner, a private-banking client, and a prospective hire.Market intelligence and prospecting. Help answer the questions our bankers ask every week: Where are our customers? Which 500 companies and people should we know? How do we reach them? Map target segments, decision-makers, and centers of influence. Support our coverage teams with account-based marketing.Events, content, and thought leadership. Decide which conferences to attend and which to skip, based on the pipeline they produce. Build a content engine — articles, newsletters, social, video, PR — and put our executives and bankers on the right panels, podcasts, and stages.Sales enablement. Pitch decks, one-pagers, case studies, competitive intelligence, and prospect campaigns built from what actually happens in customer conversations.Launches. Turn new products, partnerships, and markets into propositions customers understand, with positioning, audiences, and launch plans.Talent marketing. Partner with HR to put the New Horizon story in front of the bankers and builders we want to hire — with the same find-reach-measure discipline we apply to customers.Compliance partnership. Work with our Compliance team so everything we publish meets bank advertising and disclosure requirements, without slowing us down.How we'll measure successA conference isn't a success because we attended. A campaign isn't a success because people clicked. We measure whether marketing puts New Horizon in front of the right people and creates profitable relationships:Qualified opportunities generated and target-account engagementConversion and cost of acquisition, by channel and eventDeposits, loans, assets under administration, and fee income attributable to marketing, where measurableRecruiting pipeline for priority rolesYou will use that data to decide what gets more investment, what changes, and what stops.What you bringWe care more about what you can build than where you've worked. Traditional bank marketing experience is not required — we're especially interested in people who bring ideas from outside banking.Required8+ years in marketing, growth, or a related field, including a track record of building or substantially transforming a function, brand, or business lineExperience supporting a sophisticated B2B sales organization with segmentation, positioning, and go-to-market strategyProven use of market data to find customer opportunities and measure marketing ROIExcellent writing, storytelling, and tasteExperience managing agencies, freelancers, and vendorsComfort working directly with a CEO and senior executives — including telling them when an idea won't workValuableExperience in financial services, fintech, investment management, professional services, or another complex B2B marketExposure to hedge funds, asset managers, family offices, or RIAsBrand or naming work at a company going through a period of growth or repositioningExperience marketing in a regulated industryHow we workYou're comfortable starting with something unfinished. You don't need a 40-page strategy before you move. When we decide hedge funds matter, your instinct is to learn the ecosystem, find the players, figure out where they gather, and get us into the conversation. You know when something must be exceptional and when it simply needs to ship.We hold ourselves to HUSTLE:Humility — team over egoUnafraid — get comfortable being uncomfortableSpeed — act with urgencyTenacity — find a wayLearning — stay curious; keep getting betterExcellence — set a high standardThe detailsReports to: President and CEOLocation: Richmond, VACompensation: $160 - $210k plus annual incentive tied to growth outcomes; full benefitsTo apply: LinkedInNew Horizon Bank is an Equal Opportunity Employer. xhyhwjd All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.