Customer Acquisition Manager

Role Description

As a Customer Acquisition Manager, you will develop and optimize our customer acquisition efforts. This role will execute Marketing efforts on both paid and unpaid/organic channels, including:

• Paid Search
• Paid & Organic Social
• SEO
• Influencers
• Affiliate

Your digital marketing experience, particularly in paid advertising, SEO, and content marketing will be essential to drive results.

What You Will Do

• Strategy Development & Execution:
  • Design and implement comprehensive customer acquisition strategies to attract new leads and customers across various digital channels.
  • Collaborate with digital marketing agency to ensure focus on driving growth and hitting established KPIs.
  • Drive new customer growth through data-driven analysis of target audiences.
• Campaign Management:
  • Oversee planning, execution, and optimization of digital marketing campaigns.
  • Partner with creative team for asset development (video and static ads).
• Performance Analysis:
  • Analyze campaign performance data and key metrics to identify trends and areas for improvement.
• Cross-Functional Collaboration:
  • Work closely with Marketing, Creative, CRO, Retention, and Product teams to develop integrated acquisition strategies.
  • Provide customer acquisition and market insights to the larger DP team.
• Budget Management:
  • Manage multi-million-dollar media budget, ensuring allocation based on incremental channel value and maximum ROI.
• Team Leadership:
  • Set clear objectives and expectations with digital marketing agency.
  • Monitor performance and ROI, holding regular check-ins to ensure deliverables are met.
  • Oversee content production workflow involving internal and external stakeholders.

Qualifications

• Typically, 5 to 7 or more years of increasing responsibility in applicable professional experience.
• Typically, a bachelor’s degree or global equivalent in related discipline.
• 5 or more years of experience owning a budget and driving revenue from Customer Acquisition Marketing.
• Experience managing agencies and/or consultants.
• Ability to deploy media budget quickly across channels based on performance.
• Proven track record of driving efficient digital acquisition performance via flawless campaign execution and thorough ongoing analysis.
• Advanced knowledge of Paid Search and Social platforms, including Google, Bing, and Meta.
• Proficient with SEMRush, Ahrefs or similar SEO tool.
• Experience in healthcare or other regulated industry is a plus.
• Strong analytical, communication, and organizational skills.
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook.
• Strong project management skills, with attention to detail and ability to manage multiple projects.
• Communicate effectively with senior management and key stakeholders.

Requirements

• Typically, to advance to a new job level, TSMs must demonstrate professional behavior and consistently meet or exceed expectations.

Nice to Have

• Master's degree or global equivalent a plus.
• May hold one or more industry certifications; professional certification may be required to advance.

Benefits

• A great place to work with fantastic people.
• A career in the healthcare technology industry, with the ability to grow and realize your full potential.
• Competitive compensation.
• Excellent benefits package:
  • Medical, Dental and Vision Coverage
  • 401K Plan with Company Match
  • Paid Time Off (PTO)
  • Sick Leave (if applicable)
  • Paid Parental Leave
  • Short Term Disability
  • Income Protection
  • Work Life Assistance Program
  • Health Savings and Flexible Spending Accounts
  • Education Benefits
  • Worldwide Scholarship Program
  • Volunteer Opportunities
  • And more