Go-to-Market (GTM) Product Marketer

Job Overview SmartChoice is looking for a strategic, technically fluent Go‑to‑Market Product Marketer to drive positioning, messaging, and launch execution for a new proprietary SaaS platform—built for IT teams who need visibility, reliability, and control across complex, hybrid telecom environments. You’ll be the connective tissue between Product, Sales, Customer Success, and Marketing Demand Generation, ensuring our solutions land with clarity, credibility, and commercial impact. If you thrive at the intersection of technology and storytelling—and you know how to turn deep technical capabilities into compelling customer value—this role is for you. Why This Role Matters Our customers rely on us to keep their environments running—across cloud, on‑prem, and hybrid architectures. Your work ensures they understand exactly how we help them reduce downtime, improve performance, and operate with confidence. You’ll shape how the market sees our platform and drive the commercial success of our product portfolio at SmartChoice. Supervisory Responsibilities None What You’ll Own 1. Product Positioning & Messaging Develop differentiated, customer‑centric messaging that clearly articulates the value of our SaaS platform (monitoring, observability, network performance, infrastructure management, etc.). Translate technical features into business outcomes for IT Ops, DevOps, SRE (site reliability engineering), and MSP audiences. Build competitive positioning frameworks that help Sales win markets. 2. Go‑to‑Market Strategy & Launch Execution Own end‑to‑end GTM planning for new features, releases, and product lines. Partner with Product Management to define target personas, use cases, and value drivers. Build launch assets including pitch decks, solution briefs, battlecards, and customer‑facing content. 3. Sales Enablement Equip Sales and Customer Success with the tools they need to convert and expand accounts. Create training materials, demo narratives, objection‑handling guides, and competitive insights. Support pipeline acceleration with persona‑specific messaging and campaign hooks. 4. Market & Competitive Intelligence Monitor market trends across IT operations, observability, cloud infrastructure, and security‑adjacent categories. Analyze competitors (e.g., SolarWinds, WhatsUp Gold, PRTG, Auvik, and ManageEngine, etc.) to identify gaps and opportunities. Feed insights back into product strategy and GTM planning. 5. Content & Thought Leadership Produce high‑quality content that positions the company as a trusted authority: whitepapers, webinars, solution guides, blog posts, and customer stories. Collaborate with Demand Gen to fuel campaigns with compelling narratives and proof points. What You’ll Bring 4–8+ years in Product Marketing, GTM, or Technical Marketing—ideally in SaaS, IT operations, observability, or infrastructure software. Strong understanding of IT buyers: IT Ops, DevOps, SRE, NOC teams, MSPs, and system administrators. Ability to translate complex technical concepts into crisp, differentiated messaging. Experience leading cross‑functional launches and driving measurable GTM outcomes. Excellent communication, storytelling, and presentation skills. Comfortable working with product managers, engineers, marketing and sales teams in a fast‑moving environment. Core Competencies Excellent verbal and written communication skills. Excellent interpersonal and customer service skills. Excellent organizational skills and attention to detail. Excellent time management skills with a proven ability to meet deadlines. Strong analytical and problem‑solving skills. Ability to prioritize tasks and to delegate them when appropriate. Ability to function well in a high‑paced and at times stressful environment. Proficient with Microsoft Office Suite or related software. Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Perks Competitive salary with performance‑based incentives Comprehensive health benefits (medical, dental, vision, life insurance) Generous paid time off Employer‑matched 401(k) Monthly cell phone stipend Employee Assistance Program Generous PTO What We Offer Culture of Innovation: You’ll be part of a forward‑thinking team that’s driving the future of business communications. Growth Opportunities: As SmartChoice continues to expand, so do the opportunities for our team members to take on new challenges. Fun & Collaborative Environment: We’re serious about our work, but we also know how to have a good time. From team‑building events to spontaneous brainstorming sessions, SmartChoice is a place where your voice will be heard, and your efforts will be recognized. At SmartChoice, we embrace a work culture that champions teamwork, creativity, and fun while striving for excellence in everything we do. We believe that when passionate individuals come together, great things happen. If you’re looking to contribute to a growing company that is shaping the future of business communication, we want you on our team. Apply now and start making your mark at SmartChoice! SmartChoice provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type is not tolerated. #J-18808-Ljbffr