Field Marketing Manager

Role Description

As a Field Marketing Manager, Public Sector, you will own the strategy, development, and execution of integrated field marketing programs across Federal, State, Local Government, and Education (SLED) segments. You will drive awareness, engagement, and pipeline growth within highly targeted public sector accounts, aligning marketing initiatives with regional sales priorities and government buying cycles.

• Develop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns.
• Align closely with public sector sales leaders and account teams to prioritize named accounts, agencies, and verticals; build targeted marketing plans that support capture strategies and long sales cycles.
• Partner with Partner Marketing and channel ecosystem stakeholders (VARs, SIs, MSSPs, distributors) to deliver joint campaigns, co-funded programs, and field engagement initiatives.
• Engage strategic public sector partners (e.g., integrators and contract holders) to execute co-branded campaigns and solution-based messaging tailored to government use cases.
• Plan and execute high-impact government events (e.g., Fed-focused events, state/local conferences, education forums), ensuring compliance with public sector regulations and procurement sensitivities.
• Leverage ABM strategies and intent data to target key agencies, departments, and accounts, orchestrating personalized, multi-touch campaigns across channels.
• Drive executive engagement programs (briefings, VIP events, advisory boards) to build relationships with senior government stakeholders.
• Manage budgets and reporting, including planning, forecasting, vendor negotiation, and ROI tracking.

Event Ownership (Pre, During, Post)

• Pre-Event (Planning & Strategy)
  • Define public sector-specific event strategy, aligning to government buying cycles, fiscal calendars, and priority initiatives.
  • Identify the optimal mix of Check Point-led, partner-led, and industry events (e.g., federal summits, SLED conferences).
  • Establish success metrics aligned to pipeline, engagement, and strategic account penetration.
  • Build comprehensive event plans, timelines, and stakeholder alignment across sales, partners, and leadership.
  • Manage budgets, logistics, and vendor selection with a focus on compliance and cost efficiency.
  • Coordinate pre-event promotion, including targeted outreach, ABM tactics, and partner amplification.
  • Secure and prepare executive speakers and facilitate high-value customer meetings.
• During Event (Execution & Experience)
  • Lead onsite execution including booth presence, logistics, and overall experience.
  • Facilitate networking, meetings, and executive engagements.
  • Capture leads, engagement data, and content for post-event use.
• Post-Event (Follow-up & Optimization)
  • Execute structured follow-up plans with sales and SDRs, including fast lead routing and nurture orchestration.
  • Analyze performance against KPIs (pipeline, engagement, ROI).
  • Conduct debriefs and capture insights for future optimization.
  • Repurpose event content across digital channels.

Performance Measurement

• Pipeline Contribution: Sourced and influenced pipeline within public sector territories.
• Strategic Account Engagement: Depth of engagement within target agencies and accounts.
• Event & Campaign ROI: Performance against defined KPIs.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 5+ years of B2B field marketing experience in cybersecurity, enterprise technology, or SaaS.
• Experience supporting public sector (Federal and SLED) go-to-market strategies is a must.
• Proven track record driving pipeline through integrated field marketing programs.
• Strong understanding of complex sales cycles and account-based marketing (ABM).
• Experience working in channel-driven environments with partners.
• Proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce).
• Excellent stakeholder management and communication skills.
• Willingness to travel (25–30%).
• Must be eligible to work in the US without sponsorship from an employer now or in the future.

Requirements

• EOE M/F/Veterans/Disabled.
• The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs.
• A reasonable estimate of the current base wage range for this role is $120,000 - $195,000.
• In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee’s role.
• These awards are allocated based on individual performance.

Benefits

• Healthcare benefits.
• 401(k) plan and company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Stock awards and an employee stock purchasing plan.