Senior Field Marketing Manager

Role Description

This is a high-impact, strategic role responsible for owning and driving regional and segment-based go-to-market execution. The Senior Field Marketing Manager acts as a critical revenue driver, translating corporate strategy into measurable regional results. This person will operate with a high degree of autonomy and business acumen, working cross-functionally with Sales, Operations, and Product to create demand, accelerate high-value deals, and deeply embed our brand within key accounts and regional ecosystems. This role requires a seasoned marketer with a proven track record of maximizing ROI and demonstrating the courage to challenge and optimize existing playbooks.

What would you do if hired?

• Regional & Segment-Based Execution:
  • Own the development and execution of holistic, regional, and vertical-specific marketing strategies that directly map to territory pipeline and revenue goals.
  • Innovate ‘event-in-a-box' initiatives and scalable field motions, ensuring measurable impact and repeatability across territories.
  • Serve as the strategic marketing partner to Sales VPs and Directors, co-developing plans, setting quarterly priorities, and leading execution for top-tier target accounts.
• GTM Alignment & Sales Collaboration:
  • Lead a robust, weekly communication cadence with regional Sales leadership to drive alignment, present commercial performance against shared metrics, and gather critical market intelligence to influence global strategy.
  • Act as the primary commercial bridge between regional sales teams and the broader marketing organization, ensuring a seamless, aligned, and optimized go-to-market motion.
  • Champion the execution of sales plays, owning enablement, measurable execution timelines, and closed-loop follow-up to demonstrate clear revenue attribution.
  • Embed into core sales rhythms (e.g., QBRs, team meetings) to provide strategic input and proactively uncover new opportunities for revenue acceleration.
  • Synthesize and deliver timely, high-level field insights and candid feedback to Global Campaign and Product Marketing Leads to shape and optimize core messaging, offers, and channel strategy.
• Account-Based Marketing (ABM):
  • Support 1:1 and 1:few ABM efforts, customizing campaigns for strategic accounts and industry verticals.
  • Partner with SDRs, AEs, and Campaign Leads to optimize outreach and conversion strategies.
• Event Strategy & Execution:
  • Architect and execute high-impact regional executive events and roundtables targeting senior-level buyers (CIOs, CFOs, RevOps Leaders) and builders.
  • Negotiate and coordinate premium brand representation in key user group events (ERP - NetSuite, Microsoft) and industry associations to elevate market presence.
  • Collaborate on a strategy for a high-profile presence at major industry summits, ensuring alignment with global narrative and measurable lead capture.
• Partner Marketing & Ecosystem Engagement:
  • Integrate key partner campaigns into the regional field strategy, working closely with Partner Marketing to maximize joint pipeline creation.
  • Lead co-marketing and co-hosting efforts with strategic partners on regionally relevant thought leadership and demand generation campaigns.
• Cross-Functional Coordination & Optimization:
  • Work closely with the Digital Campaign Lead to inform and localize digital efforts for your regions.
  • Act as the voice of the field, providing structured feedback to Campaign Leads to influence messaging, offers, and channel mix.
  • Partner with Sales Ops to track influenced and sourced pipeline; adjust programs to maximize revenue impact.
  • Track and measure field program performance, report results, and continuously optimize for impact.

Qualifications

• 5+ years of progressive experience in Field Marketing, Demand Generation, or a similar revenue-focused marketing role, preferably in a B2B SaaS environment.
• Demonstrated experience leading cross-functional teams without direct authority and acting as a trusted advisor to senior executives.
• Hands-on experience with HubSpot and Salesforce.

Requirements

• Deep understanding of the sales process, pipeline metrics, and how to allocate marketing budget for maximum ROI.
• Ability to confidently discuss business impact and revenue forecasting with sales leadership.
• Proven ability to operate with a high degree of independence, challenge existing norms with data-driven recommendations, and lead difficult conversations with internal stakeholders to drive better outcomes.
• Strong analytical skills with the ability to turn data into action.
• Ability to thrive in a fast-paced, agile environment.
• Some travel will be required.

Benefits

• Remote-first culture, built on trust, collaboration, and transparency.
• A high-growth, inclusive work environment where innovation thrives and ideas are implemented.
• Lightspeed learning opportunities to keep you at the leading edge of your field.
• Exceptional coworkers who challenge and inspire you daily.
• Competitive compensation and benefits, including:
• Three weeks of vacation (starting year one).
• Wellness days and holidays to recharge.
• Parental leave and a generous benefits package.
• Monthly tech stipend.
• Recognition and career development opportunities.