Deputy Chief Marketing & Brand Officer

Position Overview

MetroPlus Health is committed to empowering New Yorkers by uniting communities through care. We believe Health care is a right - not a privilege. If you are driven by purpose, collaboration, and impact, MetroPlusHealth offers the opportunity to do meaningful work and be proud of what you accomplish every day.

The Deputy Chief Marketing & Brand Officer (DCMBO) partners closely with the Chief Marketing & Brand Officer (CMBO) to advance MetroPlusHealths brand, reputation, and growth objectives. This role plays a critical leadership function in shaping and executing an integrated marketing and communications strategy that strengthens brand awareness, deepens trust across communities, and drives measurable business results.

The DCMBO leads day-to-day marketing and communications operations, oversees media relations and social media strategy, and ensures consistent, compelling messaging across all channels. The role manages, mentors, and develops a high-performing Marketing & Communications team, works closely with external agencies and partners, and serves as a key advisor to the CMBO on enterprise-wide strategic planning, priority-setting, and decision-making.

Scope of Role & Responsibilities

Strategy, Brand & Marketing Leadership

• Partner with the CMBO to develop and execute a comprehensive, integrated marketing and communications strategy aligned with MetroPlusHealths business goals.
• Serve as a steward of the MetroPlusHealth brand, ensuring consistency, clarity, and impact across all internal and external touchpoints.
• Lead the positioning and promotion of MetroPlusHealths product portfolio, translating complex offerings into clear, differentiated value propositions for diverse audiences.
• Develop deep subject matter expertise across current products and the future product roadmap.

Campaigns, Growth & Audience Engagement

• Lead multiple concurrent internal and external marketing campaigns that build brand awareness, trust, and loyalty across NYCs diverse communities.
• Design and deliver high-impact, data-informed marketing and communications initiatives that support growth, acquisition, retention, and revenue goals.
• Drive a deep understanding of target audiences and user personas through qualitative and quantitative research, insights, and analytics.
• Establish and manage an annual marketing calendar, campaign roadmap, and production schedule.

Communications, Media & Content

• Develop and oversee an enterprise-wide messaging framework across all digital platforms, including MetroPlus.org and all official @MetroPlusHealth social media channels.
• Lead broadcast, print, digital, and out-of-home advertising strategies in collaboration with internal stakeholders and external agencies.
• Oversee media relations strategy, crisis communications, and issues management in partnership with internal leadership and external PR firms.
• Support executive visibility efforts, including thought leadership and profile-building for the CEO and senior leadership team.
• Manage owned content platforms, including blogs, newsletters, and key stakeholder communications.

Digital, Experiential & Product Marketing

• Build and maintain a strong product marketing and communications infrastructure, including landing pages, interactive content, collateral, user guides, and educational materials.
• Oversee social media strategy and performance, establishing KPIs and measurement frameworks to track effectiveness and optimize results.
• Lead the Experiential Marketing function to develop innovative partnerships, community engagement initiatives, and memorable brand experiences.

Marketing Technology

• Provide strategic leadership and oversight of MetroPlusHealths digital marketing technology ecosystem, including CRM and marketing automation platforms, with particular emphasis on Salesforce Marketing Cloud.
• Partner with cross functional teams to leverage Salesforce Marketing Cloud for audience segmentation, personalized and lifecycle communications, campaign orchestration, and performance measurement across member and new prospect journeys.
• Ensure Salesforce Marketing Cloudenabled initiatives align with brand standards, business objectives, data governance, and regulatory requirements, including HIPAA and other applicable healthcare regulations.
• Use CRM driven insights and analytics to optimize digital marketing performance, improve member engagement, and support acquisition, retention, and loyalty strategies.

Team & Operational Leadership

• Provide day-to-day leadership of the Marketing & Communications team, fostering a culture of collaboration, accountability, creativity, and continuous improvement.
• Recruit, manage, mentor, and develop talent; set clear goals and performance expectations.
• Manage agency relationships and external vendors to ensure quality, efficiency, and alignment with strategic objectives.
• Support the CMBO in corporate-wide strategic planning, decision-making, and cross-functional leadership.

Required Education, Training & Professional Experience

• Bachelors degree required. Masters degree preferred.
• Minimum of 10 years of senior-level marketing and communications experience in a consumer-facing organization, with a demonstrated record of increasing brand awareness and impact.
• Minimum of 10 years of people management experience , leading teams and complex initiatives.
• Health insurance, healthcare, or highly regulated industry experience strongly preferred.
• Proven experience managing multiple external agencies and strategic partnerships.
• Experience with internal and external communications, crisis communications, and issues management.
• Demonstrated success operating within complex, matrixed organizations.
• Demonstrated experience leading CRM-enabled marketing strategies, including lifecycle, personalization, and audience segmentation. Experience with enterprise CRM and marketing automation platforms, with strong preference for Salesforce Marketing Cloud .

Licensure and/or Certification Required

• Salesforce Marketing Cloud experience preferred; certification or demonstrated
  expertise/comfort with the platform a plus.

Professional Competencies

• Strategic brand steward with a strong sense of purpose and accountability.
• Exceptional communicator able to translate complex information into clear, compelling narratives and business values.
• Strong planning, project management, and execution skills with a keen attention to detail.
• Highly organized, adaptable, and effective in fast-paced, high-volume environments.
• Analytical, data-informed decision-maker with creative problem-solving abilities.
• Empathic, inclusive leader with a passion for serving New Yorkers across diverse communities.
• Collaborative, value-driven professional who models integrity, compassion, accountability, and superior performance.
• Outstanding writing, editing, presentation, and executive presence skills.

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