Insurance Integrated Marketing Director

Director, Integrated Marketing

The Director, Integrated Marketing leads integrated marketing strategy, planning, and cross-functional orchestration for the Insurance line of business. This role connects business priorities, member needs, and enterprise marketing execution to deliver cohesive messaging and coordinated go-to-market plans across channels. The role also leads the Insurance Integrated Marketing team, driving strategic alignment and adoption of a member-centric, integrated marketing model.

Key Responsibilities include:

• Integrated Strategy & Planning
• Campaign Orchestration
• Lifecycle & Member Journey
• Performance & Optimization
• Stakeholder Leadership & Governance
• Team Leadership

Supervisory Responsibilities:

• Provides leadership, coaching, and direction to managers and individual professional level positions.

Required Qualifications:

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• 10+ years in integrated or strategic marketing
• Experience leveraging consumer insights and performance data to inform strategic recommendations
• Experience leading cross-channel strategies in complex organizations
• Experience leading teams and influencing stakeholders
• Experience presenting to senior leadership
• Industry experience preferred

Knowledge:

• Integrated marketing strategy and lifecycle marketing
• Omnichannel campaign planning
• Brand and messaging strategy
• Marketing analytics and performance measurement
• Understanding consumer insights
• Governance and compliance

Skills:

• Strategic planning and prioritization
• Cross-functional leadership and influence
• Executive communication and storytelling
• Data-driven decision making
• Organizational leadership and change management
• Talent development and team leadership

Preferred Qualifications:

• Master's degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• Experience within insurance, financial services, or membership-based organizations
• Experience supporting enterprise marketing transformation initiatives
• Experience with lifecycle marketing and member journey design
• Familiarity with marketing technologies (e.g., Adobe Experience Manager, Marketing Cloud)
• Experience leading integrated planning processes at scale

How you will benefit:

• A competitive annual salary between $160,000- $175,000
• ACG offers excellent and comprehensive benefits packages, including:
• Medical, dental and vision benefits
• 401k Match
• Paid parental leave and adoption assistance
• Paid Time Off (PTO), company paid holidays, CEO days, and floating holidays
• Paid volunteer day annually
• Tuition assistance program, professional certification reimbursement program and other professional development opportunities
• AAA Membership
• Discounts, perks, and rewards and much more

Flex Work in Work Environment:

This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.

The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

The Auto Club Group, and all its affiliated companies, is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.