Community Development Director

Community Development Director

JOIN OUR TEAM!

We are currently seeking a Community Development Director

Position Summary

The Community Development Director is responsible for building meaningful relationships with prospective residents and their influencers to drive occupancy through tours, reservations, and successful move-ins. This role is highly relationship-driven and ideal for an energetic, outgoing professional with a passion for seniors, marketing, and community engagement. The Community Development Director serves as a key ambassador for the community and plays a critical role in presenting the assisted living lifestyle with compassion, professionalism, and enthusiasm.

Qualifications

Education:

• College degree preferred

Experience:

• Minimum of three (3) years of experience in marketing, sales, or public relations
• Assisted living or senior housing experience preferred

Skills & Attributes:

• High-energy, motivated, and outgoing personality
• Strong communication and relationship-building skills
• Ability to organize, prioritize, and follow up consistently
• Comfort with CRM systems and prospect tracking software
• Professional appearance and demeanor

Primary Duties & Responsibilities

Sales & Prospect Development

• Utilize the community's designated CRM system to track prospects and manage follow-up
• Respond promptly to phone, email, and walk-in inquiries
• Conduct purposeful, compassionate, and informative tours, averaging 2–3 tours per weekday
• Build rapport with prospects and influencers to encourage tours, meals, and lifestyle sampling
• Categorize prospects as hot, warm, or cold to support closing strategies
• Secure reservations and assist with initial paperwork and deposits

Move-In Coordination

• Orchestrate smooth resident move-ins by guiding families through logistics such as moving services, apartment preparation, and utilities
• Serve as a primary point of contact to minimize confusion and reduce family stress

Follow-Up & Relationship Management

• Maintain detailed notes and conduct 20–30 follow-up calls per day (time allowing)
• Build ongoing relationships with prospects, residents, and family members

Networking & Community Outreach

• Network with professionals, organizations, and groups positioned to refer seniors
• Obtain referral names from residents and families
• Collaborate with the Activities Coordinator to plan community events
• Plan and execute at least one special community event each month to enhance visibility and stimulate interest

Reporting & Collaboration

• Work closely with Executive Directors and Administrators at assigned facilities
• Prepare and submit monthly reports to the Administrator

Resident Services & Satisfaction

• Uphold residents' rights, privacy, dignity, and comfort at all times
• Interact with residents and families in a respectful, empathetic, and professional manner
• Respond appropriately to concerns and inquiries
• Ensure accurate and timely communication

Professional Development

• Attend required in-service trainings and staff meetings

Physical Requirements & Work Environment

• Ability to lift or carry up to 50 pounds
• Work involves sitting, standing, walking, bending, lifting, reaching, pushing, pulling, and repetitive motions
• Must be able to speak, hear, and interact effectively with residents, families, and staff