Vice President Marketing

Job Description

About Powerus\n
\nPowerus is building a next-generation autonomous systems platform serving defense, national security, public safety, and commercial markets. Through advanced manufacturing, applied autonomy, strategic acquisitions, and rapid innovation, we are developing technologies that help organizations operate more effectively in complex environments.\n
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\nAs we continue our growth trajectory, we are seeking a Vice President, Marketing to lead the development of a world-class marketing function capable of supporting a rapidly scaling technology and manufacturing business operating at the forefront of autonomy.\n
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\nThe Opportunity\n
\nThe Vice President, Marketing will be responsible for defining how Powerus is positioned in the market and how our story is communicated across customers, partners, investors, prospective employees, and broader industry stakeholders.\n
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\nThis is a highly strategic yet hands-on leadership role. We are looking for a builder capable of creating a modern, data-driven, AI-enabled marketing organization that can operate effectively across defense, government, public safety, industrial, and commercial markets.\n
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\nThe successful candidate will bring experience from high-growth technology, aerospace, defense, robotics, software, or advanced manufacturing environments and understand how to build awareness, credibility, and market leadership in highly competitive sectors.\n
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\nThey will be responsible for creating and executing a comprehensive marketing strategy that elevates the Powerus brand, strengthens market presence, supports revenue growth, and establishes the company as a recognized leader within the future of autonomous systems.\n
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\nKey Responsibilities\n
\nDevelop and execute the company's global marketing strategy.Build and lead a high-performing marketing organization capable of supporting significant growth.\n
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\nDefine and evolve Powerus' market positioning, messaging architecture, and brand strategy.\n
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\nDevelop compelling narratives that resonate across defense, government, public safety, critical infrastructure, and commercial audiences.\n
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\nLead all brand development, visual identity, content strategy, demand generation, product marketing, digital marketing, event marketing, and campaign execution activities.\n
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\nOwn the annual calendar of trade shows, conferences, industry events, customer engagements, demonstrations, and strategic marketing initiatives.\n
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\nDevelop integrated campaigns that drive awareness, engagement, lead generation, and customer acquisition.\n
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\nPartner closely with Sales, Business Development, Product, Engineering, Manufacturing, and Executive Leadership to ensure alignment between market strategy and business objectives.\n
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\nOversee website strategy, social media presence, digital channels, marketing technology platforms, and performance analytics. \n
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\nBuild a modern AI-enabled marketing function leveraging automation, agents, predictive analytics, content generation, workflow optimization, and data-driven decision-making.\n
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\nDevelop customer segmentation, competitive intelligence, market analysis, and positioning strategies.\n
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\nCreate marketing programs that effectively engage both government and commercial stakeholders.\n
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\nEstablish measurement frameworks and reporting mechanisms to evaluate campaign effectiveness and return on investment.\n
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\nSupport strategic partnerships, product launches, market expansion initiatives, and corporate growth objectives.\n
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\nWhat We're Looking For\n
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\nBachelor's degree in Marketing, Business, Communications, or a related discipline.10+ years of progressive marketing leadership experience.Proven experience building and scaling marketing functions within high-growth organizations.\n
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\nStrong understanding of technology, aerospace, defense, robotics, autonomy, software, manufacturing, or related industries.\n
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\nDemonstrated success developing brand strategy, market positioning, and integrated marketing campaigns.\n
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\nExperience supporting both government and commercial go-to-market strategies.Strong understanding of digital marketing, demand generation, product marketing, customer engagement, and modern marketing technologies.\n
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\nCommercially minded with a clear understanding of how marketing contributes to revenue growth and enterprise value creation.\n
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\nHighly analytical, data-driven, and performance focused.Comfortable operating in fast-moving environments with evolving priorities and ambitious growth objectives.\n
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\nExceptional communication, storytelling, and leadership capabilities.\n
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\nHighly Desirable Experience\n
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\nExperience marketing defense, aerospace, autonomy, robotics, unmanned systems, advanced manufacturing, or dual-use technologies.\n
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\nExperience supporting organizations undergoing rapid scale-up, acquisitions, or public market transitions.\n
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\nDeep understanding of government procurement environments and defense acquisition ecosystems.\n
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\nExperience leveraging AI, automation, and emerging technologies to transform marketing effectiveness.\n
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\nExperience creating category leadership and challenger brands within established industries.\n
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\nFamiliarity with federal, state, local, allied government, and international defense markets.\n
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\nExperience managing significant event, trade show, and industry engagement programs.\n
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\nWhat Success Looks Like\n
\nWithin your first 12 months, you will: Establish a differentiated and scalable marketing strategy aligned with the company's growth objectives.\n
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\nStrengthen brand recognition and market awareness across key customer segments.\n
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\nBuild a highly effective marketing organization supported by modern systems, analytics, and AI-driven capabilities.\n
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\nCreate measurable pipeline impact through integrated campaigns and strategic market engagement.\n
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\nElevate the company's presence across industry events, conferences, demonstrations, and customer engagements.\n
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\nHelp position Powerus among the most recognized and respected brands operating within advanced autonomy and defense technology.\n
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\nWhy Join Powerus\n
\nThis is an opportunity to shape the voice, identity, and market presence of one of the fastest-growing companies in autonomous systems and advanced manufacturing. You will play a central role in defining how the company is perceived by customers, partners, industry stakeholders, and future employees while helping build a brand capable of competing on a global stage.\n
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\nPowerus is an equal opportunity employer. We welcome applications from individuals of all backgrounds and strongly encourage veterans and those with experience in defense, aerospace, manufacturing, and advanced technology industries to apply.