Vice President Marketing and Practice Integrations

Job Description

Vice President of Marketing & Practice Integrations

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ICON Dental Partners

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Fully remote with travel as needed

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Are you a strategic marketer who also knows how to get things done? An operator who loves growth? A leader who can move seamlessly from M&A integration to marketing ROI?

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If you said yes, we want to meet you!

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Reporting to the COO, the VP of Marketing & Practice Integrations will lead two critical growth engines at ICON Dental Partners: Marketing and Practice Integrations. You’ll lead a high-performing team and own the strategy, execution, and measurable results across both functions.

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About ICON Dental Partners

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ICON Dental Partners is a Dental Partnership Organization (DPO) supporting 28 partner practices across 10 states — and growing fast, on pace to nearly double our footprint. We are not a traditional DSO: our partner doctors retain ownership and clinical autonomy, and our job is to make partnership genuinely worth it — through operational support, technology, revenue cycle expertise, and a team that treats every practice like the doctor's name is still on the door. Because it is.

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What You’ll Own

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• Drive Growth: Build marketing strategies that increase new patients, conversion, production, and marketing ROI.
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• Lead Integrations: Own the journey from pre-close planning through post-close stabilization and handoff to regional operations.
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• Connect the Dots: Align Marketing, Operations, Finance, IT, RCM, People & Culture, Compliance, and other teams around successful practice transitions.
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• Own the Numbers: Build and manage KPIs, dashboards, budgets, and EOS scorecards—and turn data into action.
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• Build Great Teams: Lead, coach, hire, and develop four direct reports across Marketing and Integrations.
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• Be an Executive Partner: Work closely with the COO, executive team, regional leaders, and practice doctors to drive growth and navigate change.
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What We’re Looking For

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Our ideal “unicorn” brings:

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• 10+ years of progressive leadership experience across marketing, operations, M&A, integrations, or a combination.
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• A proven track record of leading complex integrations from pre-close through stabilization.
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• Demonstrated success driving measurable revenue growth and marketing ROI.
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• Strong financial, analytical, and operational instincts.
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• Exceptional executive communication and cross-functional leadership skills.
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• Experience leading teams in a fast-paced, multi-site growth environment.
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• A passion for building scalable processes, developing people, and making organizations better.
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Bonus points: Dental/healthcare or DSO/DPO/MSO experience, EOS experience, and familiarity with HubSpot, Monday.com, or similar platforms.

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Why ICON?

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This is a chance to build the playbook while the organization is growing—not simply inherit one.

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You’ll have a direct impact on how ICON grows, how we integrate new practices, how we measure success, and how we build teams and systems for the future.

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If you’re equal parts strategist, operator, growth leader, and people builder—we’d love to hear from you!

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The Work Environment

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• Remote from your home office with high-speed internet
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• Our group is coast to coast so meetings and collaboration will occur across all time zones.
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• Competitive salary: Depending on experience, $165,000 - $180,000
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• Full health and wellness benefits, including medical, dental, vision, life, disability, supplemental plans, pet insurance, and more!
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• Saving for retirement with a best-in-class 401K and company match.
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• Paid time off to include PTO, sick time and paid holidays.
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