LifeLock Director of Product Marketing

Director of Product Marketing for LifeLock

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we'd love you to be part of Gen.

Key Responsibilities

Product and Market Strategy

· Develop a strong understanding of customer needs, competitive dynamics, market trends, and emerging threats in identity protection and financial wellness.

· Translate market and customer insights into recommendations that influence product direction and strategic priorities for LifeLock.

· Partner with Product leadership to guide roadmap decisions.

Positioning and Value Proposition Development

· Own the value proposition for LifeLock, including all products and features and the extension of the brand into financial wellness.

· Ensure consistent messaging across website content, acquisition marketing, in-product experiences, lifecycle communications, and sales enablement.

Go To Market Leadership and Product Launches

· Lead go to market planning for all new product launches, proposition tests, feature releases, and pricing changes, including timing, cadence, cross-channel plans, launch tiers, and success metrics.

· Define launch tiers, goals, readiness plans, and cross functional coordination

· Ensure effective collaboration across Product, Integrated Marketing, CRM, e-commerce, Legal, Customer Support.

Competitive Intelligence

· Maintain a competitive landscape view across identity protection, including how competitors are offering financial wellness features and what fintech competitors are extending into identity theft protection

· Provide clear competitive and consumer insights to Product, Integrated Marketing and Executive Leadership.

Strategic Market Expansion including M&A and Partnerships

· Identify emerging players, adjacent opportunities, and whitespace categories relevant to LifeLock and the broader Trust Based Solutions segment.

· Collaborate with Corporate Development or Sales through market and customer analysis for early-stage M&A or partnership evaluations.

Leadership and Collaboration

· Serve as the senior product strategy and GTM leader for LifeLock within the Trust Based Solutions segment.

· Influence and partner with Product, Trust Based Solutions leadership, and other senior stakeholders across Gen.

· Promote a culture of customer insight, data-driven thinking, and go to market excellence.

About You

· Ten or more years of combined experience across Product Marketing, Product Strategy, Corporate Strategy, Management Consulting or related domains with at least four years' experience in Product Marketing.

· Experience in subscription businesses or in categories such as identity theft protection, cybersecurity, financial services or financial wellness is preferred.

· Proven success leading complex go-to-market programs and major product launches.

· Strong strategic thinking, structured problem-solving capabilities, and executive communication skills.

· Strong storytelling, communication, and writing skills, with the ability to simplify technical concepts based on target segments.

· Experience working with or supporting M&A or partnership evaluation is beneficial.

· Ability to thrive in a matrixed environment and influence senior stakeholders.

Personal Attributes

· Visionary leader with a strategic mindset and a passion for leveraging data to drive decision making.

· Ability to thrive in a fast-paced, high-tech environment and manage complex problem.

Location: Mountain View, CA (Onsite 3 days per week)

The annual base salary for this position is expected to be between $220,000 and $260,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.

What's Next….

After you submit your application, you can expect the following steps in the recruitment process:

· TA Call

· Interview with Hiring Manager (Virtual)

· Interview with Senior Leadership (Virtual)

· Interview with Senior Leadership (Virtual)

· Final Interview - Hiring Manager (Virtual or face-to-face)