Creative Producer

What We're Looking For

We're looking for a Creative Producer to join SP full-time. This role sits at the center of a fast-moving, test-and-learn environment — you'll help shape creative strategy for channels we're still figuring out, not just execute against an existing one. If you're energized by ambiguity, enjoy researching what works on a new platform before anyone internally knows the answer, and want ownership over creative direction rather than just production, this is built for you.

Key Responsibilities

Strategic support

• Research and establish best practices for creative on channels new to Welltech — shape creative strategy from the ground up rather than following an existing playbook.
• Translate performance signals and channel-specific nuances into creative direction, even with limited or early-stage data.
• Bring an experimental mindset — comfortable testing new formats, channels, and approaches without an established benchmark to follow.
• Adapt and repurpose proven creative across new channels quickly, balancing speed-to-launch with channel-specific optimization.

Creative excellence

• Generate fresh, user-centric creative concepts across a range of ad networks beyond the standard ones. Write briefs.
• Analyze creative and UA performance across pilot channels to iterate quickly given lower volumes and less mature reporting.
• Conduct market research and competitor analysis specific to each new channel to extract relevant trends and insights.
• Share best practices and feedback with the wider creative team as new channels mature.

Strong management

• Manage full-cycle creative production: from idea to final implementation, working closely with our motion design team.
• Plan and prioritize your own workload across multiple concurrent pilots and channels.
• Collaborate cross-functionally with UA/Growth, Product/Growth leads across our apps, and funnel/production teams to align creative with test structure and constraints.

Required professional skills

• Minimum 4 years relevant experience as a Creative Producer or similar.
• Ideally, experience beyond Meta-only creative — comfortable ideating and executing across diverse, less-established ad networks.
• Experience creating UGC and storytelling content, and writing persuasive direct-response communications.
• Track record of creative that outperforms benchmarks — but also comfort operating where benchmarks don't exist yet.
• Strong background in performance marketing driven by insights and analytics.
• Excellent project and time management skills, with ability to context-switch across multiple pilot projects.
• Confident presenting creative direction and reasoning to stakeholders across teams.
• Operates autonomously and proactively — this role has real latitude to shape approach, not just execute a brief.
• Advanced English level ( C1+)

Additional qualities that may be helpful

• Knowledge of emerging platform-specific algorithm/format nuances (e.g. short-form video, newer social platforms).
• Ability to use AI tools ( Midjourney, ChatGPT, Claude , etc.) for ideation and iteration.
• Awareness of trends within the health and fitness vertical.
• Experience with subscription-based apps and mobile advertising.
• Genuine interest in wellness/health tech.