Client Solutions Lead - CPG - New York

The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.The Client Solutions Team Lead will be responsible for leading a team of individual contributors to achieve revenue goals and ensure flawless campaign execution within the Industry Operations team. They will serve as the advocate for priority accounts and solutions both internally and externally. They will manage and develop Client Solutions Managers and work closely with the Sales and Product teams.Responsibilities- Operate as a Consultant to clients and internal stakeholders- Act as a solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.- Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations.- Build Test & Learn frameworks leveraging TikTok’s measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full-funnel business impact.- Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and TikTok Shop integrations, ensuring technical accuracy and functionality.- Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners on TikTok solutions and best practices.- Clearly articulate and establish the value of TikTok within the client’s media mix and long-term communication strategy.Account Management, Campaign Management & Reporting- Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact.- Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success.- Own end-to-end campaign executional checks: campaign setup validation in TikTok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance.- Proactively monitor campaign delivery and make real-time optimization suggestions, ensuring correct pacing, efficient budget allocation, and achievement of performance objectives.- Lead conversations on Always On content strategies and performance campaigns, supporting revenue growth in partnership with Client Partnerships Managers.- Compile, analyse, and present campaign data and insights through reports and account audits, including identifying delivery issues, performance bottlenecks, and optimization opportunities.- Prioritize operational tasks based on urgency and impact, balancing technical troubleshooting with client-facing needs.Stakeholder Management & Revenue Impact- Build trusting relationships with clients, agencies, and internal cross-functional teams (product, measurement, creative, operations) to deliver on growth objectives.- Navigate cross-functional teams effectively, knowing which technical or product support teams to engage for specific campaign challenges.- Champion product adoption and lead the execution of programs, packages, and betas aligned with company and market priorities.- Share responsibility for account and opportunity planning, working with sales to design client-centric strategies.- Track and report on revenue impact tied to campaign activities, demonstrating accountability both individually and as part of the team.- Contribute to knowledge sharing across Client Solutions Teams by creating case studies, playbooks, or internal learning sessions from hands-on campaign and market experience.Minimum Qualifications- 6+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.- Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.- Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.- Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.- Detail oriented, analytical and a creative problem solver.Preferred Qualifications- Comfortable with revenue-bearing responsibilities and managing team targets- Coaching and developing team members on consultative, data-driven campaign analysis and selling at scale- Experience with CPAS/Shopping Ads/E-commerce marketing- Demonstrated ability to implement and troubleshoot conversion tracking via Pixels, SDKs, and Mobile Measurement Partners.- Experience with 3rd party ad measurement verification partners (such as IAS and DV)- Proven ability to diagnose and solve platform-related issues (e.g., delivery, optimization, attribution gaps, or creative disapprovals) by working directly with product and engineering teams.- Track record of building and executing strategic education programs to drive product adoption.Req ID: A134688A