Content Manager

Lucas James Talent Partners is partnering with TrackVia to identify a Content Manager who will play a highly strategic role in shaping how the company communicates with customers, prospects, and the market. This is not a social media-heavy marketing position. We're looking for someone who sees content as a business driver—someone who can develop a long-term content strategy, create compelling thought leadership, and build a content engine that supports sales, customer success, and company growth. If you thrive in a B2B SaaS environment and enjoy turning complex technology into clear, engaging stories, this could be an outstanding opportunity. Hybrid in Denver, Colorado - 3 days in office M/T/TH What You'll Own Develop and execute the company's overall content strategy, aligning it with business and revenue goals. Create and manage high-value content including thought leadership articles, case studies, whitepapers, customer stories, website copy, sales collateral, and executive messaging. Partner closely with Product, Sales, and Customer Success leaders to translate technical concepts into customer-focused narratives. Establish and maintain a consistent brand voice across all content channels. Drive SEO strategy and execution, building content that improves organic visibility and generates qualified demand. Lead the company's Generative Engine Optimization (GEO) efforts, creating content designed to perform across AI-powered search platforms and large language models. Analyze content performance and use data to continuously refine strategy and maximize impact. What We're Looking For 5+ years of experience in content strategy, content management, or content creation within a B2B SaaS environment. Exceptional writing, editing, and storytelling skills. Proven experience building and executing SEO-driven content strategies. Strong understanding of how content supports the entire buyer journey—not just top-of-funnel marketing. Ability to work cross-functionally and influence stakeholders across Product, Sales, and Customer Success. Experience creating technical or enterprise software content is highly preferred. Why This Role Stands Out Highly strategic, high-visibility position with ownership over the company's content direction. Opportunity to build and scale a modern content function within a growing SaaS organization. Significant focus on long-form content, thought leadership, customer storytelling, and SEO—not day-to-day social media management. Work directly with leadership and help shape the market perception of an innovative technology platform. Annual performance bonus opportunity Unlimited/FlexPTO Free Onsite Parking If you're passionate about creating meaningful content that drives business growth and want to make a measurable impact in a scaling SaaS company, we'd love to start a conversation. #J-18808-Ljbffr Lucas James Talent Partners