Product Marketing Manager - PLG/SMB/D2C

Location: New York City (Hybrid) Compensation: $150,000–$170,000 Base + Equity The Opportunity We're partnering with a fast-growing, venture-backed SaaS company that's helping thousands of entrepreneurs, creators, coaches, educators and online businesses build recurring revenue streams. The business sits at the intersection of AI, community, education and commerce, and has built a highly differentiated platform that's already supporting thousands of customers worldwide. Following strong product adoption and continued investment in AI, the company is now looking for its first dedicated marketing leader to help shape the next phase of growth. This is not a traditional Head of Growth role. Nor is it a traditional Product Marketing role. Instead, we're looking for someone who can sit between Product, Marketing and Growth, turning customer insight into compelling narratives, launches, content and campaigns that drive awareness, acquisition and adoption. What You'll Own Develop and refine the company's positioning, messaging and narrative Own the go-to-market strategy for major product and feature launches Create repeatable launch processes that drive awareness, adoption and engagement Build customer stories, case studies and success narratives that fuel growth Drive content strategy across SEO, AEO and AI-native discovery channels Partner with founders, product and engineering teams to translate innovation into market impact Help define growth strategy across paid, organic, influencer and partnership channels Work closely with external agencies and contractors to execute campaigns Identify new growth opportunities and scale what works About You Product Marketing experience within a PLG, self-serve or SMB SaaS environment Experience bringing products, features or new initiatives to market Strong storytelling, positioning and messaging capabilities Comfortable translating customer insights into commercial outcomes Strong understanding of customer acquisition and growth fundamentals Experience working closely with Product and Engineering teams Able to operate strategically whilst remaining hands‑on Naturally curious, analytical and commercially minded Comfortable using AI tools as part of your day‑to‑day workflow Particularly Relevant Backgrounds We'd be especially interested in speaking with people who have experience in: Creator Economy Platforms Community Platforms Self‑Serve SaaS SMB SaaS Subscription Businesses Consumer Technology Why This Role? Opportunity to own and shape the marketing function at a pivotal growth stage Direct access to founders and leadership team High product velocity with frequent launches and innovation Strong product‑market fit and an engaged customer base Significant influence over company strategy and growth direction Equity opportunity with meaningful upside If you're a product marketer who loves growth, storytelling, launches and building category‑defining businesses, we'd love to hear from you. #J-18808-Ljbffr 3Search