Director of Marketing Operations

Director Of Marketing Operations

The Director of Marketing Operations will own the systems, data, and processes that connect marketing activity to pipeline and revenue outcomes. This role leads the Martech stack, lead scoring and routing, campaign and funnel operations, attribution and marketing analytics, and serves as the connective tissue between Marketing, Sales, RevOps, and Customer Success. This is a hands-on leadership role for someone who is equally comfortable setting strategy and getting into the weeds of a workflow, a dashboard, or a data field.

Key Responsibilities:

• Own the architecture, administration, and roadmap of the marketing technology stack (e.g., Pardot, Salesforce, Demandbase, ChiliPiper webinar and event tools).
• Evaluate, select, and implement new tools; manage vendor relationships, contracts, and renewals in partnership with Procurement and IT.
• Maintain integrations between marketing, sales, and product systems, ensuring clean data flow across the tech ecosystem.
• Establish stack governance: user permissions, workflow documentation, and a regular audit cadence to eliminate redundant or underused tools.
• Design, build, and continuously refine lead scoring models (fit + engagement) in partnership with Sales and Demand Generation.
• Own lead lifecycle stage definitions (MQL, SQL, Opps) and service-level agreements between Marketing and Sales.
• Build and maintain automated lead routing, alerting, and hand-off workflows to minimize speed-to-lead.
• Monitor conversion rates by stage and source, and recommend model adjustments as buyer behavior and data quality evolve.
• Build multi-touch attribution models and dashboards that connect marketing programs to pipeline, bookings, and ROI.
• Deliver regular reporting on campaign performance, funnel velocity, and channel efficiency to marketing and executive leadership.
• Partner with RevOps/Finance on forecasting, marketing-sourced and marketing-influenced pipeline targets, and budget-to-pipeline analysis.
• Own data quality standards for the CRM and marketing automation platform, including deduplication, enrichment, segmentation, and field standardization.
• Ensure compliance with data privacy regulations (e.g., CAN-SPAM, GDPR, CCPA) and manage subscription/consent preferences.
• Partner closely with Sales, RevOps, Customer Success, and IT to align systems, definitions, and processes across the customer lifecycle.
• Hire, develop, and manage a team of marketing operations and/or automation specialists as the function scales.
• Champion a culture of experimentation, testing, and continuous process improvement across the marketing organization.