Marketing Specialist

Develop clear, differentiated positioning and messaging for APIs, articulating the value of the platform, integrations, and ecosystem to both technical and business audiences. Shape and evolve the ecosystem narrative, positioning APIs as a core driver of customer value, innovation, and partner-led growth. Create and maintain API-focused content, optimizing for discovery, usability, and conversion. Support go‑to‑market execution for API launches, enhancements, and new integrations, ensuring consistent, scalable launch frameworks. Partner closely with Product and Engineering to deeply understand API capabilities (e.g., data access, workflow integration, automation) and translate them into compelling use cases. Conduct market, customer, and competitive research focused on tax & accounting platforms, APIs, and connected ecosystems to inform positioning and GTM strategy. Develop and execute targeted programs that drive API adoption, integrations, and ecosystem expansion. Requirements 3+ years of experience in Product Marketing, Developer Marketing, or Technical Marketing in a B2B SaaS or platform environment. Experience working with APIs, integrations, or platform ecosystems — ideally within enterprise or vertical SaaS (tax, accounting, finance, or adjacent domains). Strong ability to translate technical concepts (APIs, endpoints, authentication, integrations, workflows) into clear, differentiated business value. Experience supporting go-to-market initiatives for platform capabilities, APIs, or integrations. Familiarity with developer ecosystems, API documentation tools, and integration frameworks. Experience with CRM systems, marketing automation, and data/analytics platforms is a plus. #J-18808-Ljbffr Motion Recruitment