Product Manager Senior, Vice President - Customer Segment Deepening

Product Manager Senior, Vice President Within Customer Segment Deepening

Chase Consumer & Community Banking is transforming how we serve customers by leading with a customer-segment mindset—designing experiences that reflect distinct needs and creating durable growth. Chase has a significant opportunity to expand relationships with existing and new customers by fulfilling more of their needs at each life stage with Chase's broad suite of products and solutions (e.g., credit card, investing, auto & home lending). To advance this effort, we are standing-up a new team responsible for identifying and delivering on opportunities within each customer segment to further deepen customer relationships with more products across lines-of-business.

As a Product Manager Senior, Vice President within Customer Segment Deepening, you will have a unique opportunity to define strategy and drive measurable results at the intersection of Customer Segment General Managers, cross-LOB partners (e.g., Card, Auto, Wealth), and Channels (e.g., digital, marketing, branch). You will play a central role in aligning stakeholders around shared segment-level priorities and driving progress against common OKRs. You will report to the Head of Customer Segment Deepening and partner closely with each of the Emerging and Core Customer Segment GM teams. This work spans the customer lifecycle—from Youth & Family and Starters through to Elder and each age and affluence segment in between. The role requires exceptional analytical rigor, commercial acumen, the ability to translate insights into clear strategic direction and then ensure outcomes are delivered from design through execution. As a leader, you will share the passion we have for our team's cultural values: advocate for the customer, strive for excellence, cultivate trust, set clear expectations and hold yourself and others accountable, and commit to self-growth.

Job Responsibilities

• Define the segment deepening vision, OKRs, and goals for each Emerging Growth and Core Segments (for each partner LOB and channel), aligning to the overall segment strategy and desired outcomes.
• Identify and size deepening opportunities by segment (x LOB / channel) using data and insights; translate analysis into clear recommendations and a prioritized roadmap.
• Define priority opportunities and develop high-level business cases, submitting opportunities into channel intake(s) for delivery and execution.
• Serve as the segment business decision-maker for proposed deepening strategy, ensuring alignment to customer needs, growth, and governance expectations.
• Monitor progress on segment deepening in aggregate and across channels/tactics, tracking performance against goals, surfacing risks and dependencies, and driving timely decisions/escalations.
• Partner closely with Segment GMs, Channel Leads, LOB Product, and Design & Delivery teams to ensure deepening priorities are well-scoped, sequenced, and resourced for execution.
• Coordinate executive-level deliverables and forums to maintain alignment on segment deepening priorities, metrics, and delivery timelines across stakeholders.
• Example strategic initiatives could include delivering a "path to credit" for new and existing new-to-credit customers; enabling "better together" experiences by removing friction from digital account opening for new-to-bank customers applying for deposit and credit simultaneously (e.g., dual-app); and optimizing a "path to investing" across digital, marketing, and field behaviors for segments such as Emerging Affluent, Starters, and Teens.

Required Qualifications, Capabilities and Skills

• 5+ years of experience in strategy, business operations, management consulting, or a similar analytical leadership role.
• Demonstrated experience defining strategy, operating models, or business priorities at a segment, portfolio, or enterprise level.
• Strong ability to translate complex data and insights into clear strategic direction and executive-level communication.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives without direct authority.
• Comfortable operating in fast-paced, ambiguous environments and building structure where it does not yet exist.
• Exceptional analytical, communication, and problem-solving skills.

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.