Lead Generation Manager

Lead Generation ManagerAt Breckenridge Grand Vacations, we believe in Sharing Smiles by creating unforgettable experiences for every guest and owner. As our Lead Generation Manager, you will be the architect of growth, crafting and executing digital strategies that attract future guests and build excitement for our GRAND vacations.You'll embody our End of the Line philosophy by taking ownership of our digital presence, from conceptualizing engaging ad campaigns to analyzing data for continuous improvement. From optimizing social media to mentoring your team, your strategic mind and creative approach will Close the Loop on our marketing goals, ensuring we effectively connect with our audience. This role is perfect for a data-driven marketer who thrives in a fast-paced environment, loves empowering teams, and takes pride in turning clicks into memorable experiences.If you're passionate about digital innovation, result-driven strategies, and building pipelines that fuel our mission, we'd love to meet you.ResponsibilitiesDevelop and execute the annual lead-generation strategy, campaign calendar, channel mix, and testing roadmapManage an annual advertising budget of approximately $1–2 million, including forecasting, pacing, reconciliation, and investment allocationDeliver qualified-lead volume and cost-per-qualified-lead goals while supporting tour-generation and revenue objectivesEvaluate new platforms, media partners, and acquisition opportunities through structured pilots and defined performance criteriaManage multiple concurrent campaigns and communicate priorities, risks, results, and resource needs to stakeholders and leadershipPlan, launch, and optimize lead-generation campaigns across Meta (Facebook/Instagram), email newsletter partnerships, post-purchase advertising, digital media partnerships, and emerging channelsLead the strategy and execution of large-scale in-stadium and experiential lead-generation activationsReallocate budgets and adjust targeting, bidding, placements, offers, and creative based on performanceDevelop and manage A/B and multivariable testing across audiences, creative, messaging, offers, lead forms, and landing pagesEnsure campaigns comply with brand standards and applicable advertising, privacy, promotional, and contest requirementsMonitor campaign performance, including lead volume, lead quality, qualification rate, conversion rate, cost per lead, cost per qualified lead, and downstream tour resultsPartner with Analytics and Martech teams to ensure accurate campaign tracking, attribution, data capture, and reportingDevelop recurring dashboards and performance reports that translate campaign data into clear insights and recommendationsConnect advertising results to downstream outcomes such as lead qualification, contactability, tour bookings, show rates, sales, and revenueManage relationships with advertising agencies, media vendors, stadium partners, publishers, and technology providersEstablish vendor scopes, timelines, budgets, reporting requirements, and performance expectations; hold partners accountable for deliverablesPartner with Creative and Content teams to develop campaign concepts, advertising assets, messaging, and calls to actionCollaborate with Digital Marketing and Web teams to improve landing pages, lead forms, and customer conversion experiencesCoordinate with CRM, Outbound, Analytics, Sales, and Executive teams to establish feedback loops and improve lead quality and follow-up performanceManage the Lead Generation Coordinator, following Results Leadership procedures for recruiting, hiring, training, retaining, developing, scheduling, reviewing, disciplining, and terminating staffProvide guidance, mentorship, and support to staff while fostering a positive and productive work environmentGuide staff to think critically and present solutions to challenges; coach problem-solving while recognizing when immediate direction is requiredDelegate tasks effectively, ensuring productivity, quality standards, and accountability are metMonitor and evaluate staff performance through regular coaching, feedback, and performance evaluations; establish improvement goals and follow up on progressMaintain accurate performance records, including attendance and absenteeism, to support HR policy complianceMaintain organized campaign documentation, budgets, approvals, testing records, and historical benchmarksCommunicate, interpret, and reinforce company policies, procedures, and standards with all employeesPerform other related duties and support priority marketing initiatives as assignedHelp design and develop new and existing websitesAssist with UX testing and design; observe, predict, test, and analyze resultsUtilize CMS platforms to maintain and update company websitesAssist other departments with web-based requestsRequirementsBachelor's degree in Marketing, Business, Communication, or a related field (preferred but not required)Minimum of 4 years of progressive experience in digital marketing, lead generation, or performance marketingDemonstrated experience managing advertising budgets (ideally $1M+) and paid media campaignsExperience managing external agencies, media partners, or vendorsAdvanced experience managing paid lead-generation campaigns through Meta Ads Manager (Facebook & Instagram)Experience with Meta Business Suite, Business Manager, Events Manager, Meta Pixel, Conversions API, and audience developmentProficiency with Google Analytics 4 (GA4) and Google Tag Manager for campaign measurement, event tracking, and conversion validationAdvanced experience with WordPress and Gravity Forms (landing page creation, lead form management, CRO)Experience with Salesforce Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio, audience segmentation)Experience applying campaign tracking standards (UTM parameters, naming conventions, source attribution, lead quality controls)Strong proficiency with Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams)Advanced Excel skills (formulas, pivot tables, data visualization for budget tracking and performance reporting)Experience with Tableau or comparable business-intelligence platforms for dashboards and reportingExperience developing, testing, and optimizing digital acquisition funnelsExperience managing integrations and data flows between advertising platforms, websites, CRMs, and reporting toolsProven leadership skills with experience coaching, developing, and evaluating staffStrong project management skills with ability to lead multiple concurrent campaignsExperience delegating tasks and ensuring accountability and quality standardsKnowledge of lead-generation strategy, channel mix planning, and campaign optimizationStrong understanding of A/B and multivariable testing methodologiesExcellent written and verbal communication and interpersonal skillsStrong organizational and time management abilitiesKnowledge of advertising, privacy, and promotional compliance standardsAbility to collaborate cross-functionally with Creative, Digital Marketing, CRM, Analytics, Sales, and Executive teamsAbility to work in a fast-paced, deadline-driven environmentExposure to pets and pet dander (pet-friendly office environment)Preferred QualificationsFamiliarity with Inntopia or other hospitality/reservation/revenue-management platformsExperience with email advertising platforms, post-purchase advertising networks, and third-party lead-generation partnersExperience evaluating emerging advertising channels, AI tools, automation capabilities, and new marketing technologiesFamiliarity with creative tools such as Adobe Creative Cloud, Canva, Figma, or BeefreeWorking knowledge of HTML and CSS sufficient to review, troubleshoot, or communicate requirements for emails, landing pages, and lead formsBachelor's degree in Marketing, Business, Communication, or a related fieldExperience in the hospitality industry or with timeshare/vacation ownership marketingExperience assisting with UX testing and website designExperience using Content Management Systems (CMS) to maintain and update websitesCompensation & BenefitsHealth, vision, and dental insurance plansCompany-paid life insurance coverageVoluntary Life and Accidental Death/Dismemberment InsuranceHSA and FSA-Dependent Care AccountsRetirement planGenerous paid time off (PTO) and sick leave to support work-life balanceVolunteer Time Off - Paid opportunities to give back to Summit CountyBereavement leaveBiannual bonusesTuition Reimbursement ProgramEmployee Wellness programs to support physical and mental healthLifestyle perks: Ski/Rec center pass loan programs, lodging and gear discounts, sporting/concert event tickets, pet insurance