PPC Strategist (Paid Media)
$80k - $120kFull-time
Mutual of Omaha Mortgage
PPC Strategist (Paid Media)
Location: Hybrid - Irvine, CA
Job Type: Full Time Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees. Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below! We are looking for a PPC Strategist to independently own paid media strategy and performance across a growing portfolio of accounts, reporting directly to the SVP of Marketing & Analytics.
Role & Responsibilities:
Location: Hybrid - Irvine, CA
Job Type: Full Time Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees. Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below! We are looking for a PPC Strategist to independently own paid media strategy and performance across a growing portfolio of accounts, reporting directly to the SVP of Marketing & Analytics.
Role & Responsibilities:
- Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
- Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
- Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
- Conduct deep-funnel analysis — CPC, CPM, CPA, CPL — down to the keyword level, and translate findings into actionable recommendations.
- Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
- Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
- Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals. • Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.
- Bachelor's degree in Marketing or equivalent business experience.
- 3–5 years of hands-on experience managing PPC campaigns at scale, working independently.
- Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end — account structure, budget ownership, and testing frameworks.
- Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
- Experience managing budgets exceeding $2Mil
- Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
- Comfortable operating with full autonomy in a fast-paced environment with minimal oversight
Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:
- Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
- Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
- 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
- Multiple PPO Medical Plans, as well as HDHP eligible plan.
- Dental Coverage
- Vision Coverage
- Company Paid Life Insurance
- 401K with a generous employer match
- Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
- Free Legal Services
- Employee Loan Program
Vacancy posted a month ago
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