Senior Director of Sales Planning, National Grocery

Summary

Our Sales Force is the face of Chobani. We make sure every cup we sell meets a happy customer. We're a dedicated team. And it's easy to be dedicated when you're a part of something much bigger than yourself. We've got an unbridled appetite for making a difference.

Chobani's Senior Director of Sales Planning, will craft, implement, & track the company's go to market direction in support of the overall company goals and initiatives. They will be a strategic partner to support effective decision-making, providing insights, intelligence, & actionable recommendations to impact the marketplace. This position will report directly to the Vice President of Sales Planning, and work in close partnership with sales leadership & cross functional teams.

Responsibilities

• Develop clear, concise, fact-based strategies that incorporate each brand platform & focus on 4p assessment & analysis to optimize existing product/platform performance
• Build channel specific robust trade & product development roadmaps to accelerate future growth & generate expansion (distribution, dollar sales, volume, profit) in the marketplace
• Lead the planning and the development of the go-to-market marketing strategy, lead execution & performance tracking across the channel
• Craft clear, compelling narratives for sell-in and customer-facing meetings (JBPs, top-to-tops, innovation sessions, etc.), translating complex data into concise, persuasive stories that resonate with buyers and drive decisions
• Build visually distinctive, data-driven presentations that tell a cohesive story through clean, compelling visuals, enabling the sales team to show up with confidence and impact in any customer forum
• Track industry, customer, category and competitive trends, strategies, and behavior, and recommend solutions (via fact-based selling presentations) to create competitive advantage, add customer value and propel future growth
• Monitor & develop multi-year mix management (platform & channel) & promotional strategies to deliver company financial goals
• Find opportunities to evolve & innovate in partnership (JBP) with customers (short & long term)
• Work collaboratively to develop internal & external relationships with vendors, suppliers & partners
• Provide key insights to sales teams using multiple sources of data (internal, syndicated, shopper) to enhance the customer value chain in collaboration with our internal category / insights team, 3rd party vendor partners/agencies and custom research projects
• Lead a hard-working team; build and maintain a strong culture
• Partner with internal functions such as Category, Commercialization, Shopper Marketing, Product Development, and Commercial Finance to implement trade & channel strategies from development to execution to performance tracking
• Perform additional duties as necessary

Requirements

• Bachelor's degree required
• 10+ years CPG experience
• 7+ years in a leadership role
• Strong team leadership and management skills with a demonstrated ability to attract, develop, maintain & grow teammates
• Ability to influence & navigate cross-functional relationships within a fast-paced environment
• Highly organized with the ability to balance multiple projects, teams, and collaborate with multiple business partners
• Proficient in Microsoft Office Suite
• Knowledgeable of marketplace, channel and industry trends, competitors, and leading customer strategies
• Proficiency leveraging syndicated data (Nielsen, Circana, Scintilla, 84.51 etc.) to extract actionable insights and build fact-based selling stories
• Willingness to travel (40%)

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

The salary range for this full-time position is $178,500.00 - $280,500.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.