Social Media Specialist

Work for Indiana Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana. About the Indiana Economic Development Corporation:Bring your biggest and boldest ideas to life as an employee of the IEDC. We are a fast-paced and forward-thinking team charged with pursuing economic development opportunities for current and future Hoosiers in our state and around the world. Our culture embodies the spirit of being bold and working collaboratively to create the economy of the future.      The IEDC is organized as a public private partnership led by the Secretary of Commerce and governed by a board chaired by the Governor of Indiana.     The Indiana Economic Development Corporation has been recognized as one of the 2023, 2024, and 2025 Top Workplaces by Indianapolis Star.  Role Overview: The IEDC Social Media Specialist is responsible for growing the IEDC social community and boosting engagement with authentic content that helps capture, enrich and promote the Indiana story. Salary:The salary range for this position is $56,770 –$58,000, commensurate with education and work experience. A Day in the Life:Develop a vision, strategy and calendar for social content across multiple platforms (LinkedIn, Twitter (X), Facebook, Instagram, etc.)Create quality, error-free, original social media content across platformsStay appraised of the State, IEDC and Secretary of Commerce news to share in a consistent rhythmKeep up with the latest social media best practices, emerging trends and tools to elevate IEDC and its partners across social communitiesSchedule and track posts/photos/video using Meltwater and MondayUnder the direction of IEDC Marketing and Communications leaders, monitor and respond to direct messages, public postings and other engagement opportunities as appropriateGather and share a scorecard of social media efforts across multiple platforms for key metrics (reach, impressions, gained followers etc.)Study trends across the economic development landscape to proactively recommend new social themes and campaignsResearch and post insights and comparative reports (e.g. “Top 5 US states for economic development”)Understand the drivers of social reach in economic development through data insights and analytics, and use those insights to grow engagement on key social channels such as LinkedInCreate video content and imagery to enhance social scriptTravel within Indiana as needed to cover/report on IEDC events and initiativesOther duties as assigned  What You’ll Need for Success:Education: Bachelor’s degree in marketing, public relations, communications, or related fieldDedication to ongoing continuing education and growth mindset Experience: Minimum of 2 years’ professional experience in social media or digital content writing (internship experience will be considered)Prior experience designing graphics in Canva or similar applicationProject management experience as it relates to relevant marketing activities Proven ability to exercise sound judgment as it relates to the state and key stakeholders Knowledge of: Core marketing fundamentals (social, digital, creative)American English grammar, punctuation, spelling, etc.; AP Style helpfulIEDC’s role in economic development and its importance to the State of IndianaSocial relationship building and customer retention strategiesLeveraging the social effect and knowledge of social communitiesMonday, Asana, ClickUp, or other project management toolsMeltwater, Sprout Social, Google Analytics or other social listening toolsGraphic design using Canva or Adobe InDesign or a drive to learnA talent for photography and/or video editing/production or a drive to learn Fluency In: Social Media MarketingBrevityPerformance Reporting (Insights and Data Analytics) Ability to: Travel as necessary with the Secretary of Commerce, primarily in-state, to capture key digital contentExecute multiple projects simultaneously at a high level within tight deadlinesExercise tact and diplomacy when dealing with internal and external stakeholdersInteract and communicate effectively orally and in writingCollaborate with IEDC staff members, other government agencies, economic development organizations and businesses Benefits of Employment with the State of Indiana:The State of Indiana offers a comprehensive benefit package for full-time employees which includes: Three (3) medical plan options (including RX coverage) as well as vision and dental plansWellness Rewards Program: Complete wellness activities to earn gift card rewardsHealth savings account, which includes bi-weekly state contributionDeferred compensation 457(b) account (similar to 401(k) plan) with employer matchTwo (2) fully-funded pension plan optionsA robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothersUp to 16 hours of paid community service leaveCombined 192 hours of paid vacation, personal, and sick leave time off12 paid holidays, 14 on election yearsEducation Reimbursement ProgramGroup life insuranceReferral Bonus programEmployee assistance program that allows for covered behavioral health visitsQualified employer for the Public Service Loan Forgiveness ProgramFree Parking for most positionsFree LinkedIn Learning access Equal Employment Opportunity:The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at View email address on click.appcast.io.