Social Manager, Ads Marketing

Why we are different…

Talent. Faith. Thrive.

When you join Food for the Hungry (FH), you embrace God’s calling for your life and engage in work that combines your talents and faith. In the same way that FH is committed to unlocking resilience and flourishing in communities around the globe, we are dedicated to creating a workplace where our team members can thrive and grow. We believe every imaginable problem has a solution and that our contributions make a difference. FH continues to re-imagine impactful solutions to respond to the devastation of poverty globally. FH serves millions of the world’s most vulnerable people, helping them overcome poverty and injustice by collaborating with country offices to build resources, capacity, and resilience. Food for the Hungry turns adversity into impact. FH has harnessed the power of faith for more than 50 years. Our Heartbeat Christian values permeate throughout the organization.

Job Summary

The Social Media Manager drives organic social media strategy and performance across key platforms including X (Twitter), Instagram, Facebook, LinkedIn, and TikTok. This role executes initiatives that strengthen brand visibility, share compelling mission-driven stories, and deepen engagement with investors, and partners.

The role also leads the development of influencer partnerships to expand reach and build authentic advocacy for the organization’s work. In addition, the Social Media Manager will establish and manage the CEO’s social media presence, supporting executive visibility and thought leadership through strategic content on platforms such as LinkedIn and X.

Working cross-functionally, the Social Media Manager will use data, storytelling, and digital engagement strategies to amplify the organization’s mission and impact online.

Skills & Competencies

• Excellent organizational and time-management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong communication skills with the ability to adapt messaging to different audiences and voices.
• Analytical and problem-solving skills, with the ability to interpret data, identify trends, and apply insights to improve performance.
• Strong awareness of cultural and social media trends, with creativity and strategic thinking to translate organizational priorities into engaging digital initiatives.
• Adaptability and resilience in dynamic environments, including the ability to respond effectively to emerging issues or crises.
• High level of attention to detail and strong project management skills.

Responsibilities

Social Media Strategy & Content Development

• Develop and execute a cohesive organic social media strategy across key platforms including Instagram, Facebook, LinkedIn, TikTok and X (Twitter).
• Plan and manage social media content calendars aligned with organizational campaigns, awareness moments, sponsorship initiatives, and fundraising priorities.
• Create compelling, mission-driven content that highlights field impact, donor engagement, and key organizational initiatives.
• Leverage platform trends, features, cultural moments, and performance insights to continuously optimize content and engagement.
• Monitor social listening and community feedback to inform strategy and identify audience insights.
• Foster meaningful engagement with donors and supporters through active community engagement, including comments, messages, and conversations across platforms.
• Build and grow engaged online communities while strengthening supporter advocacy.
• Collaborate with paid media and creative partners, as well as internal teams, to align messaging and maximize campaign performance.
• Encourage and support internal participation in social storytelling to amplify mission-driven narratives.
• Provide guidance and best practices to Country Offices to ensure global alignment and strengthen local social media presence.
• Support emergency communications with timely, brand-aligned messaging, and rapid content deployment.
• Manage reputational risks through appropriate moderation, escalation, and response strategies.
• Create social-ready content using built-in platform tools and existing brand templates, including producing short-form videos (e.g. Reels).

Executive Thought Leadership & CEO Visibility

• Develop and execute a strategic social media presence for the CEO, primarily on LinkedIn and X (Twitter).
• Create thought leadership content, including posts and commentary that positions the CEO as a voice in child welfare, global development, and faith-based philanthropy.
• Ensure messaging aligns with organizational priorities while reflecting the CEO’s authentic voice and tone.
• Identify opportunities for the CEO to contribute to relevant social media conversations and thought leadership discussions within the child sponsorship and nonprofit sectors.

Influencer Partnerships

• Develop and implement an influencer engagement strategy to expand brand reach and strengthen mission-aligned advocacy across social platforms.
• Identify, evaluate, and build relationships with values-aligned creators, advocates, and micro-influencers who can authentically represent the organization’s mission.
• Manage influencer partnerships and campaigns, including outreach, partnership agreements, content alignment, approvals, and coordination.
• Monitor and evaluate influencer impact through engagement metrics, audience insights, and campaign outcomes, including awareness and fundraising performance.

Analytics, Reporting & Optimization

• Track and analyze key performance indicators across platforms, including engagement, reach, audience growth, and referral traffic.
• Produce regular performance reports and insights to inform strategy and improve content effectiveness.
• Monitor social listening tools to track brand sentiment, donor conversations, and sector trends.
• Use data-driven insights to refine content formats, posting cadence, and engagement strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or related field.
• Minimum 5+ years of experience managing social media for a brand, nonprofit, or executive leader.
• Proven experience developing and executing multi-platform social media strategies.
• Strong writing, editing, and storytelling skills, including ability to adapt voice for brands and executive leaders.
• Deep understanding of social media growth strategies, platform algorithms, and performance optimization.
• Experience using social media management and analytic tools such as Sprout Social, Meta Business Suite, or LinkedIn Analytics.
• Proven ability to collaborate with senior leaders and cross functional teams on communications initiatives.
• Proficiency with content creation tools such as Canva, Adobe Creative Suite, or CapCut, with the ability to produce social-ready content as needed.

Safeguarding Policy

FH strives to provide an environment free from sexual exploitation and abuse and harassment in all places where relief and development programs are implemented. FH holds a zero-tolerance policy against sexual exploitation and abuse and harassment. FH expects its employees to maintain high ethical standards, protect organizational integrity and reputation, and ensure that FH work is carried out in honest and fair methods, in alignment with the Heartbeat Values and safeguarding and associated policies. Violations to stated policies will be subject to corrective action up to and including termination of employment.

Note: The skills, responsibilities, and qualifications outlined above are not exhaustive and may be subject to change as per the organization's needs.