Marketing Content Specialist

Company Description

Earthlite is the leading global brand in massage and wellness equipment, with a history of excellence since 1987. Headquartered in California, the company operates internationally, with facilities on three continents. As a carbon-neutral company, Earthlite actively contributes to environmental programs and supports charitable causes. Earthlite is committed to sustainability and promotes health and wellness through its business practices and internal wellness initiatives.

Role Description

The Content Marketing Specialist supports the execution, development, and optimization of content across key digital channels for a multi-brand portfolio. This role translates brand strategy and campaign direction into clear, compelling content that drives engagement, traffic, and conversion.

Working closely with the Brand Marketing Manager, Creative, and DTC teams, this role ensures content is delivered on time, on brand, and optimized for performance across email, social media, eCommerce, and Amazon. This is a hands-on, execution-focused role ideal for someone highly organized, detail-oriented, and comfortable managing multiple content workflows in a fast-paced environment.

Key Responsibilities

Content Planning & Coordination

• Support execution of the marketing content calendar across email, social, and DTC channels
• Translate campaign briefs and brand direction into channel-specific content needs
• Coordinate content timelines, deliverables, and approvals across teams
• Write and edit content across channels, including email campaigns, social posts, and product copy
• Upload, format, and publish content across platforms (email, CMS, social tools, Amazon)
• Ensure content is aligned with brand voice, messaging, and campaign objectives
• Ensure accuracy, consistency, and quality across all content

Email Marketing Execution

• Build and deploy email campaigns in collaboration with CRM/DTC teams
• Support segmentation, scheduling, and campaign setup
• QA email content and ensure accuracy before launch
• Track performance and flag opportunities for improvement

Social Media Execution

• Support day-to-day management of social media calendars and publishing
• Draft and schedule posts aligned with campaigns and brand priorities
• Monitor engagement and support community management as needed
• Identify content trends and support ongoing optimization

eCommerce & Amazon Content Support

• Assist in updating and optimizing product content across DTC and Amazon (PDPs, A+ Content, etc.)
• Ensure product copy and assets are accurate, up to date, and aligned with brand standards
• Support content updates tied to launches, promotions, and merchandising needs
• Support basic SEO best practices, including keyword integration, meta descriptions, and on-page content optimization
• Assist in drafting and publishing blog content to support SEO, campaigns, and brand storytelling

Influencer & Campaign Support

• Support coordination of influencer and partnership programs
• Assist with outreach, deliverables tracking, and content approvals
• Ensure content aligns with campaign goals and brand standards

Performance & Reporting

• Track basic content performance metrics across channels
• Compile reports and share insights with the team
• Support testing and optimization efforts across email, social, and product content
• Proactively keeps up with emerging trends and best practices across content marketing & digital marketing channels

Qualifications

• 13+ years of full-time, professional experience in content marketing, digital marketing, or eCommerce
• Strong skills in Content Writing, Copywriting, and Editing
• Detail-oriented with strong organizational abilities and project management skills
• Bachelors degree in Marketing, Communications, Journalism, or a related field
• Experience in the wellness, spa, or medical equipment industry is a plus
• Salary Range: $60,000$72,000 per year, based on experience and qualifications