Senior Product Manager - Creator & Content Ads

Overview

The mission of Creator & Content Ads is to provide cutting-edge and unique solutions via innovative products & advanced technology to enable and empower brands to thrive on TikTok. Creator & Content Ads is a form of advertising that encourages users or influencers to promote brands or products by creating high-quality content that is highly consistent with brand values and image through certain incentives such as traffic, monetary rewards, etc. At its core, this approach softens the hard sell nature of traditional ads by leveraging storytelling, interactivity, and entertainment to engage audiences. It subtly conveys brand messaging and fosters emotional connections.

Responsibilities

• Be responsible for building products of large-volume and high-quality creator content targeting brand clients, drive the evolution and innovation of UGC (User Generated Content) in the scenarios of brand advertising, continuously drive client budgets, and be accountable for the revenue of brand advertising.
• Be responsible for the product workflow design of content submissions and content gameplay, including key modules such as creator recruitment, reward distribution, optimization of the creators content submission experience, and innovative gameplay, and be accountable for creator experience metric of the product
• Collaborate with the algorithm, improve the quality of UGC content and the effectiveness of traffic through measures such as optimizing the content pricing strategies, content distribution strategies, and be accountable for the performance of the product
• Collaborate with global operations and sales, have an in-depth understanding of the brand advertising ecosystem, identify the needs of brand advertisers, propose brand advertising solutions related to creator content, and be accountable for the long term strategies of product

Qualifications

Minimum Qualifications

• BA/BS degree
• 3+ years of product experience in Brand Ads or Creator Platform
• Product experience is required in one or more of the following areas: creator recruitment, creator tools, creator management flow
• Proven ability to influence cross functional teams and stakeholders

Preferred Qualifications

• Strong communication skills to convey technical and business concepts effectively
• Excellent problem solving skills and the ability to develop solutions

About TikTok

TikTok is the leading destination for short form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect, and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information

For Pay Transparency Compensation Description (Annually). The base salary range for this position in the selected city is 165120 - 414000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time prorated upon hire with increasing accruals by tenure. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

EEO Statements

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.