Email Marketing Associate

Job Description

Job Description

POSITION: Email Marketing Associate
DEPARTMENT: Communications & Marketing                             
POSITION REPORTS TO: Associate Director of Marketing
LOCATION : Hybrid (Midtown, NY)
FLSA Status: Non-Exempt

The New York City Bar Association (City Bar), founded in 1870, is a voluntary association of lawyers and law students. The City Bar’s mission is to equip and mobilize a diverse legal profession to practice with excellence, promote reform of the law, and uphold the rule of law and access to justice in support of a fair society and the public interest in our community, our nation, and throughout the world.

Department Function
The Communications and Marketing Department develops and implements marketing and advertising strategies and tactics to promote membership in the Association and awareness of the Association’s activities, events and programs, including Continuing Legal Education (CLE).

Job Function
The Email Marketing Associate, using Salesforce’s Marketing Cloud and Data 360, works within a team to develop, implement, and optimize email marketing strategies and tactics to increase membership and increase registrations for CLE and non-CLE programs. This includes email scheduling, list segmentation, using flow builder to automate complex business processes, email delivery, and performance analysis to optimize campaigns, improve engagement, and drive measurable results.

Objectives of This Role

• Working with the marketing team to develop and execute strategic email marketing campaigns. 

• Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails. 

• Ensuring the accuracy and hygiene of Data360, maintaining opt-in practices and complying with data protection regulations. 

• Collaborating with cross-functional teams, including copy and design, to align email marketing efforts with broader marketing initiatives. 

• Maintaining best practices in email marketing. 

Areas of responsibility include, but are not limited to:

• Work within a team to develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis. 

• Segment and manage email lists and set up flow builder to ensure accurate targeting and personalized communication based on customer demographics, preferences, behavior and previous purchases. 

• Identify opportunities for email optimization and A/B testing to analyze performance metrics and optimize campaign effectiveness, engagement, and conversion rates. 

• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI. 

• Explore new technologies, including AI, to enhance marketing efforts. 

• Stay updated with industry trends and best practices in email marketing to drive innovation and continuous improvement. 

• Attend weekly program meetings to provide updates on previous program marketing efforts and plan future marketing of programs. 

• Work with Associate Marketing Director on marketing campaign schedules to assure optimal outreach to prospective registrants. 

QUALIFICATIONS, SKILLS AND REQUIREMENTS

• Associate level degree or higher, or equivalent experience, preferably in Marketing, Communications or related field.

• 2+ years of experience in email marketing. 

• 1 year of experience with Salesforce CRM and Marketing Cloud email marketing system required.
• Familiarity with CRM integration systems and customer segmentation. 

• Strong understanding of email marketing best practices. 

• Proficiency in project management platforms, such as Microsoft planner and lists. 

• Ability to handle multiple projects at once with different stakeholders. 

• Familiarity with HTML and CSS for email template customization. 

• Proficiency in data analysis and reporting using tools such as Google Analytics and Salesforce analytics. 

• Experience and proficiency with A/B testing and in analyzing performance metrics to optimize campaign effectiveness, engagement, and conversion rates. 

• Knowledge of email personalization, flow builder, and dynamic content strategies. 

• Familiarity with deliverability, GDPR and CAN-SPAM compliance a plus. 

• Analytical mindset to interpret data and derive actionable insights. 

• Excellent written and verbal communication skills. 

• Strong organizational and project management skills, adherence to deadlines, ability to prioritize workload, and demonstrate solid judgment. 

• Creative thinking and the ability to develop strategic email content. 

• Strong attention to detail and proofreading skills. 

• Ability to work effectively and be responsive in a fast-paced and deadline-driven environment. 

• Self-motivated and able to assume responsibility and work autonomously and collaboratively in a professional manner.

Candidates must be authorized to work in the United States. We are not able to sponsor visas for this position.

This is a hybrid position. Candidates must be available for in-person work at our Midtown Manhattan office approximately 50% of the time , with the balance of time being work-from-home. The hybrid schedule is subject to review and revision based on the department’s needs.

The annualized salary for this role is in the $65,000-$72,000 range based on a 35-hour work week, plus additional pay for hours worked over 35 each week, based on experience. We provide a competitive benefits package including generous paid time off (vacation, personal, sick time, holidays including office closure during the last week of the calendar year through New Year’s Day, day off each year for volunteer work, extra time off in the summer), choice of medical plans, dental, vision, eligible for 401K when employment begins (with discretionary employer match up to 3% after 1 year), life insurance, commuter benefits program, Employee Assistance Program, short-term/long-term disability insurance, free New York City Bar Association membership and CLE programs, employee discounts, and more!

HOW TO APPLY:
It is strongly suggested that candidates include a cover letter explaining why you are interested in the position , when applying, as applications with cover letters will be given priority in the candidate review process. Candidates will be considered on a rolling basis until the position is filled. Finalists will be asked to submit three professional business references.

We actively seek a diverse applicant pool and encourage candidates of all backgrounds and unique experiences to apply. We welcome diversity of all kinds. It is the policy of the City Bar to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, age, national origin, alienage or citizenship status, gender (including gender identity), sexual orientation, disability, arrest or conviction record, pregnancy, credit history, salary history, caregiver status, marital status, partnership status, or status as a victim of domestic violence, stalking and sex offenses, religion, sex, genetic information, military status, unemployment status or any other characteristic as protected by law. With regard to the Americans with Disabilities Act and other related laws, the organization will endeavor to make reasonable accommodations for persons due to their religious beliefs, disability, pregnancy, childbirth or related medical condition or because the individual was a victim of domestic violence, sexual violence or stalking.

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