Demand Generation Specialist

At buzzback, we are building a high-performing sales and marketing team and need operational support to scale our impact. Reporting to the Associate Director of Global Growth, this role ensures seamless execution across go-to-market systems, workflows, and campaigns. The Growth Operations Specialist will play a pivotal role in executing day-to-day processes, integrating AI into workflows, managing data integrity, and supporting strategic growth initiatives. Responsibilities include: • Automate systems and manage data to support marketing and sales goals, ensuring workflow execution and accuracy. • Maintain CRM data integrity to inform strategy and drive future growth initiatives. • Develop, execute, and ensure adoption of sales & marketing campaign strategies, including list management, email campaigns, program implementation & analytics to achieve global growth targets, driving leads, MQLs, and pipeline. • Analyze and report on email and CRM data to improve marketing and sales productivity, delivering actionable insights to internal stakeholders. • Serve as an internal expert on go-to-market processes, creating efficient workflows while collaborating across teams to ensure cohesive, audience-focused strategies. • Continuously research and implement best practices, explore emerging technologies, and update GTM initiatives based on data-driven experiments, customer insights, and KPIs. • Partner with global growth leadership to address their needs with data-driven solutions, define expansion strategies, and identify white space opportunities. • Track new opportunity pipeline from enquiry to won project, supporting forecasting and analysis. • Maintain accurate records of all prospecting activities, leads, and client interactions in the company’s CRM system. • Own the sequencing process for all inbound leads to book meetings, ensuring prompt and appropriate follow up. • Based in the New York City area and able to work at our office in Midtown Manhattan 2x/week • BA/BS or higher in Marketing, Business, or a related field with 2 years of relevant experience • Innovation and/or research experience and/or prior experience selling to marketing organizations. • Familiarity with administering GTM technologies, especially Salesforce or Clay. • Experience with marketing email software, automation, and HTML. • Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies. • Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally. • Strong project management skills with the ability to drive multiple projects end-to-end. • Extremely data-driven; committed to experimenting until you see measurable results. • Strong writing skills and experience creating content for email, webinars, or web pages. • Curiosity and a desire to learn, especially around new technology and AI Buzzback has a competitive employment opportunity that includes: • Career advancement (based on achievement) • Medical insurance at no cost for employee coverage • Other insurance plans including dental, vision, short term disability, etc. • Paid vacation, generous holidays, sick time, personal time and more • 401(k) with a match Buzzback is an Equal Opportunity Employer If you are interested in applying, please submit your resume to View email address on click.appcast.io with a cover letter that explains why you want this role, and what makes you an appropriate candidate. About buzzback: Buzzback is a tech-forward market research firm headquartered in Manhattan. Our company has a reputation among clients as being innovative, able to break through marketing challenges, and grasp new opportunities for them. With robust qualitative and quantitative practices, we help both emerging and leading brands address challenges around concept development, brand positioning, communication strategy and more – with unique approaches combining the what and why in one step. From our employees’ perspective, we were named one of the top 100 companies to work for in New York City for 3 years in a row. Buzzback excels when it comes to valuing and recognizing our employees and their potential. We have a flexible hybrid working environment with tri-state employees working from the office a minimum of four times per month. The Company provides excellent benefits, opportunities to contribute in quarterly town hall meetings, and activities to celebrate the employees and foster comradery amongst the staff. Buzzback celebrated twenty-five years in business in April 2025. Our CEO and senior leadership team are approachable and accessible; committed to developing employees and helping them succeed. With our client relationships, cutting-edge tools and employee empowerment buzzback is experiencing steady growth. Helping clients drive growth through actionable consumer insights since 2000. #J-18808-Ljbffr