VP, Local Investment & Market Strategy

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview

Ignite your career as a VP, Local Investment in the Publicis Media Exchange! As a senior media investment and digital leader, you already know that Local Investment is dynamic and more important than ever, providing clients with market-specific strategies that increase results while reducing waste. Publicis Media Exchange has re-imagined Local Media bringing together our Collective, Digitas, Razorfish, Spark, Starcom, Infinite Roar and Zenith agency leads. In this role you will run a brand agency investment division – owning its P&L, growth agenda and talent strategy across Television, Radio, Streaming Audio, Digital Video (OTT/CTV/VOD), Display, Mobile, Programmatic and emerging channels.

Our Local Investment Leads collaborate with the C-suite to set the vision and bring it all together – the direct link between our clients, our teams and a continuously evolving marketplace. In this role your local expertise across traditional and digital channels, executive leadership presence and commercial competence will be pivotal to our success.

Responsibilities

• Own the performance of a brand agency investment division, including revenue, margin, forecasting, resourcing, meeting various KPI deliverables and multi-year growth planning.
• Serve as the senior client relationship owner and forward-facing industry leader, shaping C-suite conversations and growing the business for our clients and your brand agency.
• Set digital and omni-channel investment strategy across CTV, video, display, mobile, audio and programmatic in partnership with the brand agency– from audience-first proposal through optimization, measurement and post-buy analysis.
• Lead the marketplace agenda: negotiate and govern agency deals, develop and monitor CPP/CPM guarantees, and publish POVs on business-critical local and digital trends.
• Advocate and govern the utilization and reporting of all Investments, inclusive of VBS (Apex), ensuring accuracy, compliance and adherence to approved strategy.
• Build and develop a multi-layer organization of Directors, Client Leads and Negotiators – setting standards, delegating with intent and growing the next generation of leaders.
• Partner across Planning, Investment, Analytics and Agency pillars to deliver innovative, well-targeted solutions and first-to-market local opportunities.
• Translate performance data into executive-level business recommendations; lead new business pitches and client workshops.

Qualifications

• Bachelor’s degree in either Marketing, Advertising, Communications, or a related field
• Minimum of 10+ years of experience in media investment or advertising, with significant experience in local media.
• Experience in Media Ocean/Prisma preferred, Microsoft Office Suite, Smartsheets or other project management tools
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Experience P&L Ownership
• Advanced local marketplace negotiation expertise across Television, Radio, Streaming Audio and CTV/OTT/VOD, including CPP/CPM guarantee development and agency deal governance
• Hands-on command of programmatic and biddable video, display and mobile investment – from audience-first proposal through optimization, measurement and post-buy analysis
• Experience building and leading multi-layer organizations of Directors, Client Leads and Negotiators, with a track record of succession planning and talent development
• Senior client relationship ownership at the C-suite level, including new business pitches, client workshops and executive-level business recommendations grounded in performance data
• Fluency with investment governance and reporting systems, inclusive of VBS (Apex), plus a visible industry presence publishing POVs on local and digital marketplace trends

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $149,340.00 - USD $214,620.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/7/2026. #J-18808-Ljbffr