Advertising Sales Representative Associate - Direct Advertiser Account Manager

Account Manager

The Account Manager is responsible for managing, retaining, and growing a portfolio of digital advertising clients by delivering consultative account management, campaign optimization, and data-driven insights. This role supports advertisers and/or agencies throughout the lifecycle of their partnershipfrom onboarding to performance optimizationwhile driving measurable business outcomes aligned to client objectives.

Account Managers operate in a dynamic, high-volume environment and serve as trusted advisors by leveraging deep knowledge of digital advertising products, performance metrics, and industry trends. Depending on assignment, the role may focus on direct advertisers (AM/DIR), advertising agencies (AGY), or a blended portfolio (DIR).

Key Requirements

• Manage a high volume of new and existing direct advertiser accounts
• Retain and grow revenue within assigned accounts through consultative engagement
• Establish, track, and optimize advertising goals and KPIs (CPA, ROI, ROAS, CPC, etc.)
• Analyze campaign performance and troubleshoot delivery, pacing, and optimization issues
• Translate performance data into compelling insights and actionable recommendations
• Execute upsell, cross-sell, and activation strategies for existing and new accounts
• Build and maintain strong relationships through proactive outreach (calls, emails, cadence meetings)
• Maintain accurate records of client interactions, account activity, and pipeline data in CRM tools
• Collaborate cross-functionally with Sales, Product, and Operations teams
• Stay current on digital advertising trends, competitive insights, and best practices

Basic Qualifications

• Bachelor's Degree in Marketing, Digital Media, Media Studies, Advertising, Public Relations, Communications, Business Administration, or Sales OR
• 1 year experience in Digital Marketing, Sales, and/or Account Management

Preferred Qualifications

• Experience working with digital advertising campaigns or online ad platforms
• Strong analytical skills with the ability to interpret and apply performance data
• Excellent written, verbal, and presentation communication skills
• Experience interfacing directly with clients, partners, or stakeholders
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency with Office Suite, Google Workspace, and CRM tools
• Experience in advertising technology, digital media, SaaS, or ad platforms
• Experience managing campaigns on platforms such as Meta, Google, Pinterest, X, Snapchat, or similar
• Familiarity with marketing funnels, attribution modeling, and advertising KPIs
• Salesforce experience for pipeline and account management
• Strong storytelling skills using data and performance insights