Associate Marketing Analyst, Hot Wheels

Overview CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Mattel strives to create innovative products and experiences that inspire fans, entertain audiences and develop children through play. We value a culture where every team member feels respected, included, and heard, and where everyone can show up as themselves to do their best work. The Opportunity Interested in working for the brand behind the #1 selling toy in the world? Hot Wheels is a leading toy brand; it inspires creativity and fuels car culture across generations through die-cast vehicles, playsets, digital gaming, content, and live experiences. The role supports Hot Wheels growth through analysis, execution of brand marketing initiatives, and key commercialization milestones. You will partner with Global Brand, Sales, Retail Marketing, and Demand Planning to support go-to-market strategies and bring Hot Wheels to life in the US market through marketing activations and retailer programs. You will work with cross-functional teams on marketing programs, brand experiences, retailer partnerships, and campaigns that drive engagement, brand affinity, and business growth. The ideal candidate has an entrepreneurial spirit and thrives in fast-paced environments where creativity, curiosity, and initiative are essential. What Your Impact Will Be Marketing & Project Support Assist in the coordination and execution of Hot Wheels US marketing initiatives and product launches. Support the development of marketing materials and presentations. Track project timelines and ensure deliverables are completed on schedule. Help maintain documentation related to projects, brand activation initiatives, and milestones. Help ensure consistency and quality of execution across consumer and retail touchpoints. Support initiatives aimed at supporting business performance in the U.S. Market & Consumer Insights Conduct basic research on market trends, competitive activity, and consumer behavior. Compile data into summaries and support reporting needs. Assist in preparing insights for internal team discussions. Tools & Process Support Support updates to marketing tools, templates, and tracking systems. Help test and implement new processes or workflows. Maintain organized records and shared resources. Cross-Functional Support Support collaboration with Sales, Trade Marketing, Licensor, and Supply Chain teams through preparation of reports and inputs for demand planning. Assist in preparation for retailer meetings and internal forums. Participate in team meetings and contribute to collaborative discussions. Support engagement activities with other regions where required. Ensure accuracy and consistency of data, reporting, and tracking tools. What We’re Looking For Bachelor’s degree in Marketing, Business, Communications, or related field. 0–2 years of relevant internship, academic, or project-based experience. Key Characteristics Naturally inquisitive and proactive self-starter that is eager to drive growth and comfortable questioning the status quo. Strong analytical rigor. Structured thinking and problem-solving. Attention to detail and accuracy. Clear communication skills. Proficiency in Microsoft PowerPoint and Excel (or similar tools). Pay and benefits: Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. EEO and How We Work Mattel is an Equal Opportunity Employer. We welcome all job seekers and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, or any other basis protected by applicable law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. Our expectations: we are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential through collaboration, innovation, execution, and accountability. #J-18808-Ljbffr Mattel, Inc.