Director of Programmatic Channel Partnerships

Job Description

Job Description

TITLE: Channel Partnerships Director Programmatic

LOCATION: New York City

Client X is looking for a driven Channel Partnerships Lead that is a high-energy relationship builder across internal and external networks. The Channel Partnerships Lead is motivated by developing new revenue streams and assisting in their activation. They must be as comfortable speaking at the product level with “hands on keyboard” partners as they are holding strategic level discussions with senior executives.

Key Responsibilities:

• Act as the internal and external subject matter expert on OUTFRONT’s programmatic capabilities, supporting local and national efforts across the country
• Lead day-to-day communication between the above parties, providing consistent education and training on Client X’s approach to programmatic OOH
• Understand the technical capabilities of Client X’s SSP and DSP partners and our evolving integrations.
• Initiate and develop excellent rapport with demand-side partners to identify and act on revenue generating opportunities.
• Ensure Client X inventory is top of mind with SSP and DSP by sharing our latest marketing materials and including them in client events.
• Develop and present custom sales presentations and product demos.
• Work with Marketing to ensure Client X is communicating with appropriate target audiences for programmatic growth.
• Liaise between Ad Ops, Brand Partnerships and Sales departments to facilitate programmatic campaigns.
• Understand optimization strategies to assist clients in moving from RTB to PMP and direct deals where appropriate.
• Enable full account coverage by including Client X’s entire portfolio of solutions when consulting on strategy.
• Assist in the resolution of issues related to SSP-specific campaigns.

Knowledge and Experience:

• Programmatic sales or account management experience required (DSP, SSP, publisher), programmatic OOH experience a plus.
• Ability to engage at all levels up to and including C-Level positions.
• Prescient in linking overall vision with business objectives while implementing campaign-specific objectives.
• Demonstrated relationship building skills and the ability to navigate internal and external organizations.
• Proficiency in all aspects of the sales cycle and technicalities of the programmatic workflow.
• Advanced understanding of the omnichannel media landscape, tech stacks and key trends.
• University degree or equivalent practical experience.
• 5+ years’ experience in the ad tech environment.
• National market knowledge preferred.

Who You Are:

• Self-motivated with a growth mindset, excited by the momentum OOH is gaining and eager to be part of Client X’s market-leading team.
• Embody Client X’s success-driven values, with the desire to win in a collaborative, team environment.
• Well organized, clear communicator and relatable presenter to groups of all sizes and levels of management.
• Comfortable working in a dynamic and fast-paced environment, balancing multiple projects with tight deadlines.