Vice President, Paid Search & Social (Transportation Client)

Vice President, Paid Search & Social

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Responsibilities

Product

• Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, as necessary, to ensure timely completion of projects.
• Ensure projects are produced completely, correctly, and efficiently.
• Set strategic principles for client search and social initiatives based on objectives
• Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization
• Evaluate and recommend full spectrum of search and social alliances, including all appropriate partners, platforms, bid and campaign management tools
• Work with strategic planning, digital planning and outside ad agencies to ensure paid search and social efforts complement all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the industry
• Grow agency paid search and social business through new business wins and organic client growth
• Involved in client and inter-agency education of paid search and social and will be responsible for developing intellectual capital, including standard processes, case studies, and official agency points-of-view

People

• Stimulate team productivity and growth
• Establish and foster an environment that inspires talent
• Allocate assignments to demonstrate each person's individual skills, as well as motivating their interests and challenging their minds
• Encourage thorough evaluation of paid search and social marketing strategies, finding opportunity for competitive advantage
• Develop careers by providing ongoing feedback and conducting employee evaluations
• Recruiting and retain top talent, growing the search and social team to deliver on client and agency goals

Clients

• Provide effective long-term strategic guidance and counsel to include:
• Master, identify, and communicate overall trends in search and social and those related to client industries
• Define and evaluate client(s) competition online, as well as how it relates to their search and social initiatives
• Establish appropriate account staffing, scope of services, and fee proposals

Qualifications

• 10+ years of progressive levels of digital media
• Ideally, 5+ years' experience in focused search and social marketing fields
• Experience in organic search
• Demonstrated leadership and people management skills
• Experience in applying search and social marketing to brand-building and direct response initiatives
• Strong command of search engine research and reporting resources
• Knowledge of syndicated research tools
• Deep experience with at least one major bid management tool
• Demonstrated discernment and a track record of success in the media/marketing services profession
• Solid interpersonal and teamwork abilities
• Ability to lead the new business development process and demonstrated ability to win new clients
• Ability to build, lead, and strengthen client relationships
• Healthy senior relationships with key industry partners and search engines

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $149,340 - $214,620 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/25/2026.

All your information will be kept confidential according to EEO guidelines.