Marketing Analytics Manager

Virtual Vocations Inc

Experienced marketers will find a full-time salaried Marketing Analytics Manager opportunity focused on building customer intelligence, enhancing marketing effectiveness, and driving business growth through data-driven insights, with remote work available in several states. Key responsibilities Develop comprehensive customer profiles and segmentation to enhance acquisition and retention strategies Establish frameworks for measuring marketing performance and advance capabilities in attribution and incrementality Own brand health and consumer insights programs, translating market trends and competitive positioning into actionable recommendations Required qualifications 8+ years of experience in marketing analytics or related fields, with at least 3 years in a leadership role Proven expertise in customer segmentation, lifecycle analytics, and consumer insights Experience with incrementality testing, Media Mix Modeling, and retail performance analysis Familiarity with CRM, CDP, and marketing technology platforms Strong financial acumen and ability to present complex analyses clearly to executives

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Vacancy posted 4 days ago

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