Influencer Branded Content Senior Lead

We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You’ll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms. You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline—establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences. You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends—we create them. If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark. What You Will Do Lead the strategic development and execution of integrated influencer and branded content programs across a portfolio of clients, ensuring campaigns deliver measurable business outcomes and elevate brand relevance. Serve as a trusted strategic advisor to clients, providing thought leadership, market insights, and recommendations that strengthen long-term partnerships and expand influencer investment. Own influencer strategy from planning through execution, guiding creator selection, negotiation strategy, content development, measurement frameworks, and optimization across multiple campaigns simultaneously. Lead cross-functional collaboration with creative, media, strategy, analytics, production, legal, and account teams to deliver seamless, integrated marketing solutions. Drive innovation by identifying emerging creator trends, platforms, technologies, and measurement capabilities, translating industry developments into actionable client opportunities. Oversee campaign performance, synthesizing data into strategic insights, executive-ready reporting, and recommendations that improve future performance and demonstrate business impact. Contribute to the evolution of PMG's Influencer & Branded Content practice by developing scalable processes, best practices, operational efficiencies, and thought leadership that strengthen the team's capabilities. Support new business opportunities by contributing to pitches, capability presentations, and strategic recommendations that showcase PMG's influencer expertise. While this role is primarily focused on Influencer & Branded Content, responsibilities may extend across additional media channels and integrated marketing initiatives to support evolving client and business needs. What You Will Bring 7+ years of experience in Influencer Marketing, Branded Content, Social Media, or integrated digital marketing, with a bachelor's degree or equivalent professional experience. Proven experience developing and leading sophisticated influencer strategies for enterprise or nationally recognized brands, with a track record of delivering measurable business results. Deep expertise across the influencer ecosystem, including creator partnerships, talent management, platform trends, content strategy, campaign measurement, FTC compliance, and contract negotiations. Demonstrated ability to build and maintain executive-level client relationships, providing strategic counsel and influencing marketing decisions through data-driven recommendations. Strong leadership experience managing, mentoring, and developing high-performing teams while fostering collaboration and accountability. Experience overseeing multiple complex client engagements simultaneously, balancing strategic priorities, operational excellence, and business objectives. Advanced analytical skills with the ability to interpret campaign performance, uncover meaningful insights, and translate findings into actionable strategies that drive continuous improvement. Exceptional communication and presentation skills, with confidence presenting strategies, performance updates, and recommendations to senior client stakeholders and executive leadership. Experience contributing to business development efforts, including client pitches, strategic proposals, and identifying opportunities for organic account growth. Proficiency with influencer marketing platforms, social analytics tools, and measurement solutions, using data to optimize creator performance and demonstrate ROI. A passion for innovation and a growth mindset as a Continual Learner, consistently exploring emerging platforms, technologies, and cultural trends to keep clients ahead of the industry. A Customer-Focused approach that prioritizes building lasting partnerships through strategic thinking, exceptional service, and measurable results. A People-Focused leadership style that empowers others through coaching, mentorship, collaboration, and creating an inclusive environment where teams can thrive. What We Offer Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. Parental Leave : We provide paid parental leave to support your family during important life events. Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching. Fertility and Family Support : Access fertility benefits for all team members and their spouses. Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography. Pet Insurance : Protect your pet's health and your finances. Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being. Commuter Benefits : Access support for travel and commuting needs, where available. Annual Bonus : All employees are eligible for an annual bonus. Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities. AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.