Founding GTM Lead for an AI-powered lifestyle coaching company

Founding GTM Lead

FitMate is the lifestyle layer for weight loss that makes GLP-1 treatment work - and delivers on its own without it. Every member gets a dedicated 1:1 certified coach across both nutrition and strength, made affordable by AI that watches every meal and every workout, so the coach steps in the day someone drifts rather than at the next session.

It's the founder's 2nd startup mixing human and AI to make human services more accessible (first one sold post-Series A).

We're funded and trusted by clients, medical providers and employee benefits platforms.

We're looking for a Founding GTM Lead to own outbound end-to-end, working closely with the founder: build the system, fill the pipeline, book the meetings, and chase every one of them through to a decision.

Our buyers all have a version of the same problem: they're funding GLP-1 drugs and weight-loss benefits, and the spend is outrunning the outcome, including:

• Self-insured employers
• Benefits brokers, consultants and TPAs
• Employee benefits and lifestyle-spending platforms
• Direct primary care and risk-bearing provider groups

Build the machine, then run it.

• Build target lists from signals other people miss Form 5500 filings (who's self-funded, and which TPA they use), job postings disclosing wellness stipends, conference attendee lists, provider and ACO rosters.
• Stand up and own the sending infrastructure: secondary domains, mailbox warmup, SPF / DKIM / DMARC, inbox rotation, suppression lists, deliverability monitoring.
• Write and run multi-channel sequences email, LinkedIn, and SMS for event and opted-in follow-up personalized from real account signals, not merge tokens.
• Use AI to research and personalize at a scale that used to take a team: clay tables, enrichment waterfalls, LLM-written first lines you'd be happy to receive yourself.
• Book qualified meetings, and prepare them properly we show up knowing what that employer spends and what their plan looks like.
• Work the pipeline so deals keep moving a planned next touchpoint on every open conversation, re-engagement for anything that's gone quiet, nothing untouched and nothing forgotten.
• Run our conference motion pre-book meetings off attendee lists, work the floor, follow up within 24 hours while it's warm.
• Optionally, build the marketing plan that keeps leads warm between conversations a newsletter, LinkedIn posts, the occasional genuinely useful thing so we're still there when their plan year comes around.