Executive Director, Global Marketing Lead - Chronic Weight Management

Role Description

Join Amgen’s Mission of Serving Patients. In this vital role, you will lead Amgen’s Chronic Weight Management marketing strategy. Through deep understanding of customers and treatment paradigms, alongside a diverse cross-functional team, you will build a brand strategy and craft experiences to maximize impact at launch. The ED Global Marketing Lead (GML) for Chronic Weight Management (CWM) will report to the CWM Indication Team Lead and will be responsible for developing successful global brands as well as developing and implementing global launch strategies and optimizing the impact of marketing budgets.

• Lead the execution of launch and commercialization activities, focusing on global and priority markets.
• Build a comprehensive global brand strategy, ensuring strong alignment across cross-functional teams.
• Establish the target patient profile, utilizing deep market insights to bring the patient journey to life and inform brand positioning.
• Drive the development of the global launch campaign, ensuring it is culturally relevant, distinctive, and enduring.
• Lead the insight-driven development of branding, messaging, and market activation strategies to maximize launch impact and sustain commercial success.
• Represent commercial interests in the Indication Team, working closely with R&D, medical, and regulatory functions to ensure alignment.
• Evaluate potential Patient Impact Expansion opportunities in Chronic Weight Management.
• Partner with Market Access & Pricing teams to optimize pricing and reimbursement strategies to support global market entry.
• Foster ongoing insights development by collaborating internally and externally, ensuring data-driven decision-making for the brand.
• Monitor and analyze market trends, competitive landscape, and industry developments to inform brand strategy adjustments.
• Represent the company at industry conferences and build relationships with key opinion leaders and stakeholders.
• Manage the global marketing budget, ensuring optimal resource allocation to maximize brand impact.

Qualifications

• Doctorate degree & 6 years of marketing experience OR
• Master’s degree & 10 years of marketing experience OR
• Bachelor’s degree & 12 years of marketing experience AND
• 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources.

Requirements

• Brand launch experience, global or US.
• Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities.
• Experience in strategic marketing roles up to Head of Marketing / Portfolio leadership level in Global or US roles.
• Understanding of broad, global market dynamics and cultural awareness and sensitivity to form relationships and collaborate effectively with colleagues around the world.
• Experience in a tactical, “line” commercial role, implementing marketing strategies in local markets.
• Understanding of global market access, pricing, and reimbursement issues.
• Ability to leverage customer knowledge to enable decision-making and prioritization of investment.
• Experience within obesity / cardiometabolic disease.

Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans and bi-annual company-wide shutdowns.
• Flexible work models where possible.