Marketing Manager

Requirements 5+ years of marketing experience with hands-on execution across campaigns, digital, and events

• Experience managing multi-channel campaigns including email, paid media, social, and webinars
• Proficiency with CRM and marketing automation tools (e.g., HubSpot) and analytics platforms
• Strong copywriting and content development skills across multiple formats and channels
• Experience supporting lead generation, pipeline development, and sales enablement initiatives
• Familiarity with website management, landing pages, and conversion optimization
• Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment
• Strong cross-functional collaboration skills and a data-driven, detail-oriented mindset
• Experience in robotics, automation, or related technical industries is a plus
• Travel: multi-day industry events several times per year (approximately 2–3 times)

What the job involves At Berkshire Grey, marketing is about translating cutting-edge robotics into real-world impact for the world’s most demanding supply chains

• We help customers transform fulfillment, e-commerce, and logistics operations through intelligent automation, and our marketing team plays a critical role in telling that story
• We’re looking for a driven Marketing Manager with a strong sense of ownership who can combine strategic vision with disciplined, hands-on execution
• This role is ideal for someone who stays ahead of the curve, cuts through complexity, and consistently turns strategy into measurable results, fast
• In this individual contributor role, you will play a key part in elevating brand visibility, driving demand, and strengthening Berkshire Grey’s position as a leader in robotic automation
• Marketing Execution & Campaign Management
• Execute end-to-end marketing campaigns across digital and offline channels
• Plan and run events including trade shows, webinars, and conferences
• Manage campaign timelines, deliverables, and cross-channel coordination
• Ensure campaigns are launched on time and aligned with business priorities
• Digital Marketing & CRM Management
• Manage social media channels and content publishing schedules
• Launch and optimize paid campaigns across platforms (Google, LinkedIn, etc.)
• Build and execute email campaigns and nurture flows
• Maintain CRM system, including workflows, integrations, and lead management
• Content, Copywriting & Public Relations
• Write and edit marketing copy for websites, emails, ads, and social media
• Produce and coordinate content such as blogs, case studies, videos, and whitepapers
• Draft and distribute press releases and manage media outreach
• Coordinate interviews, speaking opportunities, and monitor media coverage
• Website, Lead Generation & Sales Support
• Manage website updates, landing pages, and conversion optimization
• Support lead generation programs and pipeline growth initiatives
• Manage and maintain sales collateral (pitch decks, one-pagers, case studies)
• Work cross-functionally with Sales to support deal execution and follow-up
• Performance, Operations & Collaboration
• Track campaign performance and generate reports and dashboards
• Manage marketing tools and ensure proper tracking and integrations
• Collaborate with internal teams, agencies, and external partners
• Ensure brand consistency across all channels and marketing materials

#J-18808-Ljbffr Berkshire Grey