Sr. Manager, Marketing Operations

Sr. Manager, Marketing Operations

The Sr. Manager, Marketing Operations will be responsible for powering the engine that underpins all areas of marketing – B2B and across multiple products and solutions. We are looking for someone that has built, operated and scaled marketing technology stacks and related processes to drive demonstrable impact on the business, as well as identified and led training initiatives as required for the marketing team. The ideal candidate will be a leader and strategic thinker, who is well-versed in understanding the big picture and related priorities, and then identifying how to impact this through operations. If you are analytical and growth-minded, enjoy trying new things and proactively identifying opportunities that accelerate impact you will thrive in this role.

Responsibilities:

• Develop and execute on our marketing technology vision. Audit and evaluate existing marketing technology stack with respect to lead processing, measurement instrumentation, automation capabilities, and overall value to the business. Direct implementation of new technologies according to business goals.
• Manage one individual contributor, and assess the personnel needs of the team to support growth plans, as well as the use of contract resource.
• Establish processes to support a world-class marketing organization and enable efficiency both today, and as the team scales. Work hand-in-hand with sales operations, and sales leaders to ensure an effective leadership development and hand-off process that maximizes marketing role.
• Own the reporting engine and analysis for marketing programs, working with marketing managers to evaluate results and identify opportunities for growth and expansion.
• Work cross-functionally, collaborating with key stakeholders to understand challenges and opportunities that marketing can impact.
• Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, whilst also championing the marketing team and demonstrating our impact on the business.
• Manage the Service Level Agreement (SLA) with sales and sales enablement teams. Develop, maintain, and report on lead quality and leads follow-up with Sales.
• Work closely with marketing communications and product marketing to build campaign target list, streamline process to capture leads from events and/or marketing automation platforms, and ensure qualified leads are hands-off seamlessly from marketing to sales. Establish key shared success KPI metrics. Report on marketable database health and advise on list-building to increase marketable audience, especially for the company's key personas.

Required Knowledge & Skills:

• Deep understanding of marketing automation platforms, CRM systems, and other marketing and sales technologies (analytics, CMS, sales outreach tools etc).
• Experience with account-based marketing practices, and tools and processes that support target account strategies.
• Leader in marketing automation and demand generation best practices that will drive results.
• Data-driven, analytical, with excellent attention to detail.
• Practised at leading teams with a growth mindset, and passionate about team learning and development.
• Strong project management and communication skills.
• Energetic, passionate, with an appetite to grow.
• Experience with the following marketing systems highly preferred: Pardot, Salesforce, Asana, Smartsheets, Demand Base, Terminus, Zoom, etc.
• Proficiency with Salesforce and Salesforce ecosystems including but not limit to Pardot, Seismic, Tableau Social Studio.
• Passionate about marketing technologies and demonstrate strong knowledge of marketing technology platforms (marketing automation, digital marketing tools).
• Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans.
• Demonstrated success in developing strong working relationships.
• Demonstrated success in the ability to lead projects and cross-functional teams.
• Motivated, execution-oriented, high-performance individual with strong process and organizational capabilities and a desire to improve processes.
• Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution.
• High aptitude to learn and adopt new applications to improve efficiency and generate results.
• Experience with defining and executing on data and analytics road map.
• Experience with project management tools such as Smartsheet, Asana or similar.
• Proficiency with Microsoft Office Suite, including Excel, Word, PowerPoint.

Basic Qualifications:

• Bachelor's degree.
• 5+ years' experience in marketing and/or sales operations.
• 2+ years in a people management role.

About Us: InterSources Inc, a Certified Diverse Supplier, was founded in 2007, offers innovative solutions to help clients on Digital Transformations across various domains and industries. Our history spans over 13 years and today we are an Award-Winning Global Software Consultancy solving complex problems with technology. We recognize that our employees and our clients are our strengths as the diverse talents and opportunities they bring to the table enables us to grow as a global platform and they are causally linked with our success. We provide strategic and technical advice, and we have expertise in areas covering Artificial Intelligence, Cloud Migration, Custom Software Development, Data Analytics Infrastructure & Cloud Solutions, Cyber Security Services etc. We make reasonable accommodations for clients and employees and we do not discriminate based on any protected attribute including race, religion, colour, national origin, gender sexual orientation, gender identity, age, marital status. We also are a Google Cloud partner company. We align strategy with execution and provide secure service solutions by developing and using the latest technologies that thrive our resources to deliver industry-leading capabilities to our clients and customers, making it convenient for our clients to do business with InterSources Inc. Our teams also drive growth by refining technology-driven client experiences that put the users first, providing an unparalleled experience. This results in strengthening the core technologies of clients, enabling them to scale with flexibility, create seamless digital experiences and build lifelong relationships.