Product Director, Bispecifics and Portfolio Patient Marketing
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- # About this opportunityAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.**Job Function:**Marketing**Job Sub Function:**Advertising & Promotions**Job Category:**Professional**All Job Posting Locations:**Horsham, Pennsylvania, United States of America**Job Description:**Johnson & Johnson is recruiting for a Product Director, Bispecifics and Portfolio Patient Marketing, located in Horsham, PA.**About Oncology**Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.Learn more at **Product Director, Bispecifics and Portfolio Patient Marketing** sits within a non-traditional patient marketing team with a dual mandate: advancing multiple myeloma portfolio education and driving patient activation for J&J’s bispecifics portfolio, including TECVAYLI and TALVEY. In a fast-moving and highly competitive treatment landscape, the Product Director will help connect broader disease and treatment education with focused, brand-relevant activation, translating strategy into timely, patient-centered, compliant programs that improve understanding, support informed conversations, and help patients navigate the treatment journey.The ideal candidate brings strong marketing fundamentals, a builder mindset, and a bias for action. They are comfortable moving between portfolio-level education and brand-level activation, working through ambiguity, and aligning complex cross-functional teams to keep pace with changing patient, market, and competitive needs.**Key Responsibilities Include:**Lead execution across the team’s dual mandate: multiple myeloma portfolio education and patient activation for the J&J bispecifics portfolio, translating strategy into compliant programs from insight generation through content development, review, launch, and optimization.Develop and evolve patient-facing education that helps people understand multiple myeloma, the changing treatment landscape, and what to expect across the journey, while ensuring a clear connection to brand-specific activation when appropriate.Drive patient activation for TECVAYLI and TALVEY by identifying barriers to awareness, consideration, and treatment initiation and translating those insights into relevant content, resources, and channel experiences.Monitor patient, market, competitive, and performance signals and rapidly adjust priorities, plans, and execution as the treatment landscape evolves.Connect portfolio and brand efforts across channels to create a clear, cohesive patient experience, balancing immediate business needs with longer-term education and engagement priorities.Partner closely with agency teams and cross-functional stakeholders, including Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Patient Support partners, and other hematology marketing teams, to align strategy, accelerate execution, and deliver accurate, compliant, and patient-centered programs.Use patient insights, market research, competitive intelligence, and program performance data to make recommendations, prioritize opportunities, and continuously optimize education and activation.**Qualifications:****Requirements:**A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledgeA minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development programProven proficiencies in marketing, project management, and clear communication.Ability to travel up to 20%, which may include overnight and weekend travel.**Preferred:**People leadership experienceExperience in oncologyExperience with product launchDemonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over timeJohnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via , internal employees contact AskGS to be directed to your accommodation resource.
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