Social Media Lead

About General Atlantic

General Atlantic is a leading global investor with more than four and a half decades of experience providing capital and strategic support for over 885 companies throughout its history. Established in 1980, General Atlantic continues to be a dedicated partner to visionary founders and investors seeking to build dynamic businesses and create lasting value. Guided by the conviction that entrepreneurs can be incredible agents of transformational change, the firm combines a collaborative global approach, sector specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with and scale innovative businesses around the world. The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment platform spanning Growth Equity, Infrastructure, and Strategic Solutions. General Atlantic manages approximately $126 billion in assets under management, inclusive of all strategies, as of March 31, 2026, with more than 900 professionals in 20 countries across five regions. For more information on General Atlantic, please visit

Position Summary

General Atlantic is hiring a Social Media Associate/Senior Associate to join our New York-based marketing team. This is an exciting opportunity to help shape and scale GA’s social media presence at a pivotal moment of growth and brand expansion.

We’re looking for a digitally fluent storyteller and strategic content marketer who can help elevate General Atlantic’s voice across social platforms through thoughtful content, strong editorial judgment, and best-in-class execution. The Associate/Senior Associate will own the end‑to‑end lifecycle of a cohesive social media strategy that strengthens brand visibility, deepens audience engagement, and supports broader marketing and communications objectives.

This role will work closely with teams across Marketing, Communications, and the broader business to bring the firm’s insights, people, and platform to life through compelling, platform-native storytelling. The ideal candidate combines creativity with operational rigor — someone who can manage workflows, calendars and measurement while also contributing ideas, writing copy, and shaping high-quality visual and editorial content.

The Associate/Senior Associate will help drive both proactive and real-time social opportunities, translating business priorities, audience insights, and cultural moments into engaging content that reflects the General Atlantic brand and point of view.

Responsibilities

• Lead the development and execution of General Atlantic’s social media strategy across key platforms, including LinkedIn and X
• Manage day-to-day social media operations, including editorial planning, publishing workflows, approvals, and calendar management
• Create and develop social-first content, including platform-native copy, visual direction, and campaign messaging that aligns with GA’s brand standards and voice
• Partner closely with Marketing, Communications, and subject matter experts across the firm to translate complex business and investment themes into engaging social storytelling
• Collaborate with internal and external creative partners to develop high-quality visual assets and multimedia content
• Stay informed on evolving platform capabilities, social trends, and emerging technologies, including AI-enabled marketing tools, and provide recommendations to improve performance and efficiency
• Identify timely opportunities for reactive and trend-based content that aligns with the firm’s positioning and priorities
• Manage organic and paid social campaigns, including audience targeting, content amplification, and performance optimization
• Monitor social performance metrics and audience insights to develop actionable recommendations that refine content strategy, optimize campaign effectiveness, and drive audience engagement and brand impact
• Maintain consistency in tone, messaging, and visual identity across all social channels and regions
• Support the continued evolution of social media processes, governance, and content operations to enable scale across the organization

Qualifications

• Bachelor’s degree required
• 3-5+ years of experience in social media, preferably within financial services, media, professional services, or other complex global organizations
• Demonstrated experience managing brand social media channels and executing content strategies across major social platforms
• Exceptional writing and editing skills, with the ability to craft clear, concise, and engaging platform-native copy
• Strong understanding of social media trends, audience behavior, and platform best practices
• Experience collaborating with creative teams to develop visually compelling and strategically aligned content
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
• Analytical mindset with experience interpreting performance data and applying insights to improve content effectiveness
• Comfortable working across functions and building relationships with stakeholders at varying levels of seniority
• Entrepreneurial and solutions-oriented, with the ability to operate independently and bring structure to evolving processes
• Strong attention to detail and commitment to accuracy and quality
• Familiarity with paid social strategy, social analytics platforms, and AI-enabled marketing tools preferred
• Excellent verbal and written communication skills
• An effective collaborator with the ability to develop credibility and trust, whether working independently or partnering with colleagues across teams and geographies

Title and compensation will be commensurate with the candidate’s experience. Candidates may be considered at either the Associate or Senior Associate level .

GA Value

• Competitive compensation
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plan with employer matching
• Professional development opportunities and ongoing training
• Collaborative and inclusive work culture with opportunities for advancement

General Atlantic offers a robust reward program to all employees that will support you and your family, maintaining fulfilling, secure and healthy lives now and into the future, which includes but is not limited to medical insurance, retirement savings contributions, mental and physical health resources and an equal pay program that allows you to earn a base salary of $100k–$125k of which the exact amount offered will be driven by the degree to which you meet role requirements, additional special skills and experience. Additional reward programs, such as annual discretionary bonuses and long-term incentive programs, are available for eligible employees and are offered as recognition for performance and one’s contributions towards the organization’s success.

General Atlantic is an equal opportunity employer and does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

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