Marketing Operations Specialist

Marketing Operations Specialist II

Looking for meaningful work where you can make a difference in global innovation? Engineer a better future with Aerotech, a global leader in precision motion and automation. Our customers create some of the most innovative products on the planet, from life-saving medical devices to tools for deep space exploration. Our precision motion and automation systems make it all possible.

Build a lasting, satisfying career at Aerotech, where we foster growth, empower employees and promote from within. You'll find unparalleled opportunities and a company that values your voice. We also provide an extensive total rewards compensation system, including:

• Bonus payments every 6 months
• Rich health plans
• Retirement planning with our 100% company-paid Employee Stock Ownership Trust

If you're mechanically inclined or technically savvy with a passion for cutting-edge technology, we want to hear from you.

Position Summary

The Marketing Operations Specialist II administers assigned areas of the marketing technology stack independently and builds campaign infrastructure, dashboards, and automations to specification. This position runs data integrity work, maintains the website, and resolves user issues without escalation.

Essential Functions

• Campaign Development and Execution. Develop and execute corporate marketing campaigns for products and market segments. Build and maintain the lead generation and lead nurturing processes.
• Platform Administration. Administer assigned HubSpot areas independently, including objects, properties, workflows, and forms. Resolve user issues without escalation.
• Campaign Infrastructure. Build and maintain campaign infrastructure to specification, including workflows, scoring inputs, and routing rules.
• Website and Digital Channels. Maintain and update aerotech.com. Execute digital initiatives across SEO, paid search, social, and email.
• Data Integrity. Run data integrity initiatives for assigned objects. Build audits and fix root causes with some guidance.
• Reporting and Analytics. Build dashboards and reports for campaigns, channels, and lead flow. Validate accuracy before distribution.
• Process and Project Management. Improve existing processes and automations. Manage small operations projects end to end with multiple stakeholders.

Additional Duties

• Manage the corporate marketing demonstration equipment inventory, including physical location of record, check-out, and return.
• Train marketing team members on platform usage and process adherence.
• Support the regional marketing teams on trade show and promotional event planning and logistics.
• Collaborate with and manage marketing technology vendors.
• As assigned.

Knowledge, Skills, and Abilities

• Solid marketing automation administration skills. HubSpot preferred, and Salesforce, Marketo, or Pardot experience will be considered.
• Working knowledge of data integrity practices and reporting.
• Practical website CMS skills. WordPress preferred.
• Data-driven mindset with the ability to measure, analyze, and adjust marketing efforts to achieve results.
• Ability to manage small projects with multiple stakeholders.
• Strong communication and documentation skills.
• Familiarity with data privacy practices such as GDPR, preferred.

Expected Behaviors

• You have a "we before me" attitude that prioritizes organizational and team success.
• You have high standards and take great pride in your work.
• You are a high-integrity individual who builds trust through accountability and delivering results.
• You are a proactive self-starter who can easily prioritize tasks.
• You have a growth mindset, seek continuous improvement, and push yourself outside your comfort zone.
• You are self-aware, know your strengths and weaknesses, and look for ways to improve.
• You build bridges with other departments to reach a common goal.

Minimum Qualifications

• Bachelor's degree in marketing, business, communications, or information systems from an accredited college or university, required.
• Minimum of four years of marketing operations experience, required.
• Marketing automation platform administration, required. HubSpot certification preferred.
• Experience with marketing technical products or services, preferred.
• Equivalent combination of education and experience may be considered.
• Must be authorized to work in the United States without employer sponsorship. Aerotech does not provide US work authorization sponsorship for this position. OPT and CPT visa holders are not eligible for employment if they will need work authorization sponsorship at any time in the future.

Working Conditions / Physical Requirements

• This position is hybrid and based at Aerotech corporate headquarters in Pittsburgh, Pennsylvania. On-site presence is expected as the work requires.
• May be required to sit for extended periods of time.
• The employee may occasionally be required to lift and/or move up to 25 pounds.

Note: The above Job Description is representative of the responsibilities and qualifications necessary to be successful in this role. It does not encompass every job duty or responsibility; other tasks may be assigned as necessary. Further, the job description does not alter the at-will nature of employment with the organization and does not create a contract of employment.

Must be authorized to work in the US currently and in the future without employer sponsorship. As an Equal Employment Opportunity/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. The Company is collecting the information requested in this employment application for purposes of evaluating your suitability for hire by the Company. The Company will share the information that you provide in this employment application only with Company management officials who are involved in the hiring process or who are otherwise involved in making employment-related decisions on behalf of the Company.