Social Media Manager

Hi-Altitude Brands Social Media ManagerHi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients that set us apart from competitors. Our products are sold through our website, Amazon, and Walmart, reaching hundreds of thousands of customers nationwide.We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.Position OverviewThe Social Media Manager will own how the brand shows up organically across social channels. Hi-Altitude has built a successful DTC business through disciplined performance marketing, and the next phase of growth is focused on building a loyal, engaged audience that knows, trusts, and connects with the brand.They'll develop the social channel strategy, run the content calendar, publish platform-native content centered on short-form video, grow and engage the community, and turn what performs well into a steady rhythm of better content. This is a role for someone who can set the channel vision and still get hands-on, from planning a calendar to capturing real-time footageResponsibilitiesOrganic Social Strategy and CalendarDefine and evolve channel strategies and content pillars to support broader marketing priorities.Build and manage the content calendar spanning always-on content, campaigns, launches, and real-time momentsEnsure consistent brand voice and compliance with brand and health claims guidelines.Incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content naturally and authentically.Platform-Native Content and Real-Time CoverageCreate and publish platform-native content optimized for short-form video, hooks, and trends.Partner with Creative and content creators on production, while shooting and editing lightweight short-form video when speed matters.Cover brand events and activations in real time with stories, short-form video, live posting, and recap contentQuickly identify and leverage relevant trends, sounds, and formats to create native-feeling content.Community Growth and EngagementGrow the brand's owned audience across platforms through consistent, high-quality content and engagementHandle front-line engagement and establish guidelines for how the brand shows up in comments, DMs, and conversationsMonitor sentiment and act as an early warning system for anything that could affect brand reputationIdentify and nurture UGC and brand advocates, incorporating the best content into the mix.Performance and TrendsTrack organic social performance, including follower growth, reach, engagement, saves, and shares, and report clearly to the VP of BrandAnalyze performance and platform insights to inform content decisions and strategy.Stay ahead of platform trends, emerging formats, and cultural moments that align with the brandPartner with Analytics to uncover insights and share social learnings across the team.Cross-Functional PartnershipReport to the VP of Brand and partner with Creative, Influencer, and content creators to develop on-brand, platform-native content.Collaborate with Paid Media, Influencer, and Ecommerce on integrated campaigns and product launches