VP Finance

Role Description

We are seeking a highly hands-on VP Finance to help strengthen the company’s financial foundation, improve forecasting rigor and support scalable long-term growth. This is a high-impact leadership role for a pragmatic finance operator who thrives in fast-paced founder-led environments and is energized by solving complex business and financial challenges.

Reporting directly to the Founder & CEO, the VP Finance will lead the company’s financial planning, forecasting, accounting oversight, cash flow management and financial infrastructure. This role requires a highly analytical and execution-oriented finance leader who can operate strategically while remaining deeply involved in the day-to-day financial management of the business. The ideal candidate combines strong FP&A and operational finance expertise with experience supporting multi-channel consumer brands across wholesale, Amazon and DTC environments.

Key Responsibilities

• Lead budgeting, forecasting and long-range financial planning processes
• Manage cash flow forecasting, liquidity planning and working capital optimization
• Support lender compliance, reporting requirements and financial operations related to the company’s ABL facility
• Oversee accounting functions including AP/AR, payroll coordination, tax support and audit preparation
• Develop reporting frameworks, KPIs and dashboards to improve visibility and decision-making
• Build and maintain financial models to support strategic planning and operational decisions
• Support board materials, investor reporting and financing-related initiatives
• Partner closely with leadership on pricing, margin analysis, inventory planning and business performance
• Improve forecasting accuracy and strengthen financial discipline across the organization
• Help build scalable financial systems, processes and controls to support future growth

Leadership & Cross-Functional Partnership

• Serve as a key financial partner to the Founder & CEO and leadership team
• Build and lead a high-performing finance organization over time
• Drive accountability, execution discipline and cross-functional alignment across departments
• Support a fast-moving, collaborative and solution-oriented company culture

Qualifications

• 10+ years of finance and/or FP&A experience within consumer products, beauty, wellness or CPG
• Experience operating within high-growth, founder-led environments
• Strong understanding of FP&A, cash flow management, working capital and operational finance
• Experience supporting multi-channel businesses across wholesale, Amazon and DTC
• Strong analytical, organizational and communication skills
• Experience with ERP systems, preferably NetSuite
• Bachelor’s degree in Finance, Accounting, Business or related field

Preferred Qualifications

• Beauty, skincare or personal care industry experience
• Experience managing through periods of rapid growth, operational transformation or organizational scaling
• MBA, CPA or equivalent financial background
• Experience with inventory-intensive consumer businesses and lender-managed environments

What Success Looks Like

• Improved forecasting accuracy and financial visibility across the business
• Strong cash flow discipline and improved working capital management
• Increased confidence and rigor across financial reporting and planning
• Scalable financial infrastructure capable of supporting continued multi-channel growth
• A highly accountable, solutions-oriented finance organization

Compensation & Benefits

• Competitive base salary + performance bonus + equity opportunity
• Medical, dental and vision benefits
• 401(k)
• Remote work environment
• Product allowance and employee discount
• Opportunity to help shape the next stage of growth for a leading prestige skincare brand