Vice President of Marketing

Vice President of Marketing

About the Company

Fast-growing venture-backed mental health company scaling a peer-support model for young adults.

Industry
Mental Health Care

Type
Privately Held, VC-backed

About the Role

The Company is seeking a Vice President of Marketing to take on a pivotal role in shaping the brand's presence and narrative in the mental health space, particularly in the context of young adult well-being. This senior marketing leader will be responsible for defining and refining the company's market narrative, positioning, and voice, with a focus on payers, public sector partners, and the broader conversation. The role involves building a comprehensive growth engine for B2B and B2G, including content, campaigns, and events, to support the company's rapid expansion and the scaling of a peer-support model. The successful candidate will also be tasked with developing thought leadership, creating sales enablement tools, and establishing a strong PR presence in the youth mental health and innovative care models. The ideal candidate for this role at the company will have 7-14 years' of experience in B2B marketing, with a significant background in health insurance, healthcare services, or related areas. They should have a proven track record of elevating a brand's presence among enterprise buyers, particularly in high-growth, venture-backed environments. The role requires a hands-on approach to marketing, with the ability to balance brand and performance, and a strong grasp of demand generation for long, consultative sales cycles. The candidate should be comfortable with experimentation, data-driven decision-making, and be adept at translating complex, emotionally sensitive products into clear and resonant narratives. A builder mentality, the ability to thrive in ambiguity, and a focus on action over perfection are essential for this position.

Functions

• Marketing