Marketing Specialist

This position will support the leasing and brand awareness initiatives for our conventional and student housing communities. This role focuses on developing and executing marketing campaigns that attract and engage prospective residents, while enhancing the overall resident experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Creative marketing process and digital presence of Conventional and Student Housing communities. Develop and implement marketing strategies to drive traffic and leasing conversions. Plan and execute on-campus and community marketing events. Build partnerships with universities, student organizations, and local businesses. Create marketing materials such as flyers, email campaigns, and digital ads. Track and report on marketing performance metrics (traffic, leads, conversions). Stay informed on industry trends, competitor activity, and emerging tools and platforms to keep the marketing strategy innovative and competitive.

QUALIFICATIONS

Marketing experience 3+ years preferably with a high profile marketing agency. Previous student housing marketing experience highly preferred. Previous multi-family residential marketing experience required. Demonstratable skills with Adobe Premiere and Photoshop and the rest of the Adobe Creative Suite are a must. 2- or 4-year degree in Business/Marketing/Communications (or similar). Intermediate to Advanced Computer skills. Experience with Entrata is a plus. Familiarity with Fair Housing regulations to ensure compliance. Strong written, verbal and presentation skills. Creative, innovative and analytical skills required. Excellent project management, communication, and leadership skills. Project and event managements skills are a plus. #J-18808-Ljbffr PRIDEROCK CAPITAL PARTNERS, LLC