Content Coordinator 5

Description Why DOWL? DOWL is a top‑ranked, multi‑disciplined consulting firm with over 60 years of experience in civil engineering and related services. Our in‑house expertise spans Civil and Land Development, Construction‑Related Services, Transportation and Structures, and Water and Environmental Services. At DOWL, you’re valued. We support your growth, offer great benefits, and foster a culture of integrity, professionalism, and teamwork. DOWL provides a comprehensive benefits package to support the health and financial well‑being of our full‑time employees and their families. DOWL offers a High Deductible Health Plan with a Health Savings Account (HSA) (including employer contribution). Other benefits include a flexible spending account, dental, vision, life and AD&D insurance, short‑ and long‑term disability insurance, dependent care account, employee assistance program, a 401(k) plan with discretionary employer contributions for matching, profit sharing, student debt repayment, paid time off, and paid holidays. Paid Time Off (PTO) accrues at a minimum of 16 days per year and accruals are on the first day of employment. Employees also receive nine paid holidays throughout the calendar year. Marketing (Corporate Shared Services) The Marketing Department at DOWL plays a vital role in driving the firm’s growth and visibility by supporting a wide range of strategic and creative initiatives across proposals, business development, and brand communication. As an integral part of the professional services consulting environment, the team collaborates closely with engineers, project managers, and leadership to develop compelling proposals that win work and showcase DOWL’s expertise in civil engineering for the built environment. The department also manages the firm’s visual identity through high‑quality graphics, photography, brochures, cut sheets, and branded collateral. From designing impactful presentations and managing social media to organizing conferences, career fair collateral, and corporate events, the team ensures DOWL’s presence is professional, polished, and memorable. Essential Duties and Responsibilities Creating engaging content for website and social media posts. Planning and executing campaigns to increase brand awareness and drive sales. Optimizing website content and user experience to improve search engine visibility (SEO) and run paid campaigns (PPC). Monitoring and analyzing key performance metrics such as traffic, engagement, and conversion rates. Conducting market research to identify trends, opportunities, and customer preferences. Collaborating with internal teams and external vendors or agencies to coordinate integrated marketing campaigns. Testing and optimizing marketing tactics to improve ROI. Staying updated with digital marketing trends and best practices. Assisting with the planning and execution of various digital marketing assets (e.g., photography, videography) for use in social, web, and other marketing materials. Keeping content up to date on DOWL’s digital platforms. Guiding project managers and other technical staff on marketing and business development best practices and internal procedures. Working as part of a team of marketers to coordinate and deliver high‑quality engineering, environmental, planning, and related proposals across the company. Developing schedules and drafting outlines, resumes, and past experience write‑ups in collaboration with project managers. Coordinating proposal writing efforts with engineering/planning teams. Working with proposal team and graphics staff to develop engaging and interesting graphics for proposals and other marketing materials. Overseeing, coordinating, writing, providing quality assurance/quality control, editing, and/or producing qualifications‑based proposals. Helping identify upcoming projects on which DOWL may be competitive and guiding practice area leaders and project managers in positioning the firm to win. Coordinating with project managers to enter and update sales pipeline information in Deltek. Tracking leads, opportunities, and requests for proposals and disseminating them to identified technical staff, as needed. Coordinating and providing guidance on shortlist interview teams and presentations. Interacting with clients on teaming arrangements. Maintaining/producing marketing materials not in direct connection to an existing request for proposals or the Vision database, including marketing brochures, Statements of Qualifications, cut‑sheets, etc. Maintaining data in the Client Relationship Module of Deltek including project photography, project descriptions, awards, employee qualifications data, and resume information. Mentoring and guiding other marketing and business development staff in proposal work and business development. Determining needs for, and supporting implementation of, market research and special projects related to marketing and business development initiatives. Representing the company at industry events, as needed. Assisting or leading involvement in community organizations and events, as needed. Additional duties, as assigned. Organizing and planning office events. Writing and/or preparing fee‑based letter proposals, as needed. Qualifications To be successful in this position, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience: Bachelor’s degree in Marketing or a related field from an accredited university. Minimum two years’ digital marketing experience, preferred in an architecture/engineering/construction‑industry related field. Proficiency with social media management platforms such as Social Sprout, Hootsuite, or Buffer preferred. Must possess intermediate Microsoft Outlook, Word, Excel, and PowerPoint skills. Basic proficiency using Adobe Creative Cloud (InDesign, Dreamweaver, Illustrator, Photoshop, Lightroom). SEO experience and tools such as SEMrush, Ahrefs, and Moz preferred. Content Marketers travel to client locations, project sites, venues, and partner offices to support campaign execution, brand visibility, and stakeholder engagement. These visits are essential for: Conducting on‑site market research and content capture (e.g., photos, videos, interviews, testimonials) to produce accurate, timely, and compelling marketing assets. Meeting with clients, partners, and vendors to coordinate campaigns, review creative, conduct site walk‑throughs, and address issues requiring in‑person collaboration. Supporting events, activations, and trade shows by overseeing setup, staffing, vendor coordination, and real‑time troubleshooting. Auditing brand presence in the field (e.g., signage, displays, collateral placement) and verifying compliance with brand standards and contractual obligations. Responding to time‑sensitive needs, such as media opportunities, urgent content capture, or last‑minute site changes that must be addressed on location. Because these tasks often require timely and flexible transportation, the ability to drive is essential for fulfilling the role effectively. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to create and interpret graphs/ #J-18808-Ljbffr Purple Hires Inc