Channel Marketing Manager, Residential

ROCKWOOL is seeking a Channel Marketing Manager - Residential , based in our Chicago office (60638), to join our ROCKWOOL Marketing Team . This position reports to the Director of Marketing & Branding and has no direct reports.

Ready to help build a better future for generations to come?


In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.


Join us and make a difference!


The Residential Channel Marketing Manager is the strategic conduit between the field sales organization and the residential market. Serving as the voice of sales in Residential Marketing, this role owns the development and management of key retail media initiatives including:

• Lowe's One Roof Media and Home Depot
• Orange Apron Media campaigns

The ideal candidate brings specialized expertise in retail partnership management, omni-channel campaign execution, and metric-driven marketing strategy -collaborating directly with partners to develop programs that drive relationships and sales growth.

You'll create and manage diverse content that resonates with multiple residential audiences: supporting DIY/DIFM (do-it-yourself/do-it-for-me) homeowners while developing content for contractors, builders, and residential architects.

This position bridges commercial strategy with tactical execution across Big Box retail (Home Depot, Lowe's) and Lumberyard channels. Your expertise includes data-driven marketing expertise, proven retail media platform management experience, and deep understanding of field sales needs and channel dynamics .

• Develop & execute strategic channel marketing plans - Annual plans include product launches, advertising, merchandising, promotions, sponsorships, PR, social media, and marketing materials in collaboration with Marketing, Key Account Managers, and customers.
• Create marketing assets - Develop and refresh POP, video, photography, sales enablement tools, and end-user content tailored to target audiences.
• Drive lead generation - Execute digital campaigns using industry-leading tools and marketing automation platforms.
• Deliver product training - Provide internal and external training on products, applications, and installation best practices; coordinate internally with Technical Services and Building Science teams.
• Enable field sales success - Recommend tools, processes, and platforms that support residential market needs and sales performance.
• Manage digital presence - Oversee all channel and stakeholder content across ROCKWOOL digital platforms and third-party sites.
• Plan advertising & media strategy - Create annual advertising and media plans with agency partners that support brand messaging and residential channel goals.
• Monitor performance metrics - Track monthly/quarterly sales targets by product, channel, and customer; measure marketing contribution to revenue and growth targets.
• Provide market insights - Share field feedback and market research with Product Management on new products, positioning, and business planning.
• Support Training & Enablement - Coordinate development of training materials and sales tools across Marketing, Product Management, Technical Services, and Building Science.
• Execute trade shows - Lead regional initiatives and support national trade show efforts.
• Ensure compliance & consistency - Coordinate internal reviews of all marketing materials with Corporate Legal, Technical Services, and Building Science for brand and technical accuracy.
• Coordinate with Marketing, Sales, and Product teams to ensure strategic alignment, optimize budgets, and drive synergies across residential channel initiatives.
• Develop customized social media strategies and content calendars that leverage insights with collaboration from Digital Marketing.

What You Bring

• 5+ years Marketing/Sales experience, in building materials space preferred
• Bachelor's degree - preferably in Business, Marketing, or Communications
• Direct experience managing retail media platforms for Lowe's One Roof Media and Home Depot, Orange Apron Media
• Experience w/ field sales and channel dynamics
• Proficiency with digital marketing tools (Marketo, Google Data Studio, Dynamics CRM, Adobe Creative Cloud)
• Data-driven analytical mindset; technical aptitude and critical thinking skills
• Proficiency with SAP or similar business systems
• Excellent written and verbal communication skill
• Ability to manage multiple priorities and meet deadlines

What We Offer

• Competitive Pay & Benefits from Day 1: Comprehensive medical, dental, and vision plans.
• 401K Match: Up to 6%
• Paid Time Off: Generous PTO, 12 paid holidays, and parental leave.
• Educational Assistance & Career Growth: Invest in your future.
• Wellness Perks: Fitness reimbursement and EAP access.
• Safety First: Company-provided PPE and programs to keep you protected.

The base salary range for this position is $95,000.00 - $115,000.00. Your base salary is determined based on location, experience and the pay of employees in similar positions. This position is bonus eligible.

Who We Are

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities. With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission: to release the natural power of stone to enrich modern living. Sustainability is central to our business strategy. Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.


Work Environment & Conditions:

Our offices are designed to inspire collaboration, creativity, and meaningful social interactions., empowering employees to achieve balance and bring their best selves to work. ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives, community involvement, and sustainability efforts, we strive to create a positive impact in the communities we serve.


Our Culture and Commitment:

We are dedicated to fostering an inclusive workplace where everyone feels valued, respected, and heard. With employees representing 79 nationalities, we champion diversity, provide equal opportunities, and actively combat all forms of discrimination. At ROCKWOOL , you'll find a welcoming team environment built on what we proudly call "The ROCKWOOL Way". This cultural foundation reflects our core values: ambition, responsibility, integrity and efficiency.


ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications, without regard to race, color, national origin, religion, gender, age, marital status, disability, status, sexual orientation, gender identity, or any other characteristic protected by law.